July 13, 2010

2010 Lincoln MKZ wins AutoPacific 2010 Ideal Vehicle Award

Lincoln MKZ 2010 350.jpg

Luxury Mid-Size Car: This year's Luxury Mid-Size Car segment winner is the Lincoln MKZ beating out the competition with a strong performance in handling and safety categories. The MKZ also received impressive scores in exterior size, ride, and seat firmness.


The Lincoln MKT EcoBoost won AutoPacific's 2010 Ideal Vehicle Award for Premium Luxury Crossover SUV.

MKT 350.jpg

Lincoln MKT owners say they want the same level of interior lighting, exterior styling, handling and, of course power/acceleration as offered by their new vehicle. Ford Motor Company appears to have a Premium Luxury Crossover SUV winner on its hands with their new EcoBoost engines.


May 25, 2010

Cadillac Wins AutoPacific 2010 Vehicle Satisfaction Award As Top Brand

CadillacLogo2010.jpgCadillac's owners' cumulative scores for each Cadillac model in AutoPacific's 2010 Vehicle Satisfaction research have given Cadillac a win in the race to be best brand overall. Cadillac outpoints Lexus, Mercedes-Benz, Lincoln and Buick (top Popular Brand). This is Cadillac's seventh win in the past eleven years. Winning so often is testament that Cadillac is selling to buyers who really appreciate their vehicles.

The Cadillac Escalade Luxury Sport Utility Vehicle is the only Cadillac winning its class outright, but the CTS, the STS, the DTS and the SRX scored well enough to move Cadillac into overall leadership.

For a complete list of winners and description of the Awards, click here.


May 24, 2010

2010 Lincoln MKT Wins AutoPacific's Vehicle Satisfaction Award for Premium Luxury Crossover SUV

Lin_10_MKT.jpgThe Lincoln MKT overcomes strong import brand competition to win the 2010 Premium Luxury Crossover Vehicle Satisfaction Award. The MKT is the top scorer in many attribute categories, including: exterior size, driver's seat comfort, exterior and interior styling, ride, and value for the money. Pretty impressive.

Well done, Lincoln! Another winner for Ford Motor Company.

For a complete list of winners and description of the Awards, click here.


May 20, 2010

Autopacific Announces 2010 Vehicle Satisfaction Awards

AutoPacVSAlogo10.jpgNational Survey Reveals Cadillac as Top Premium Brand, Buick as Top Popular Brand, Ford Motor Company Has Most Awards with Seven, Suzuki Kizashi as Top Car and Lincoln MKT as Top Truck

TUSTIN, Calif. (May 20, 2010) -- AutoPacific today announced its 14th Annual Vehicle Satisfaction Awards (VSA) to help consumers make informed vehicle purchase decisions.

"While the auto industry is showing signs of improvement, more than ever before, manufacturers need to be able to differentiate themselves. Proof of satisfied customers is as good as gold," says George Peterson, president of AutoPacific. "We've found that more than 25% of new car buyers are positively influenced by owner-based awards like the VSA when deciding on a new car or truck."

AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the Southern California-based automotive research firm summarizes the results of over 42,000 new vehicle owners.

"Vehicles that score highest in the Vehicle Satisfaction Awards are delivering value and satisfaction across a wide range of attributes," says Peterson. "The winners perform well in 48 separate categories that objectively measure the ownership experience."

Continue reading "Autopacific Announces 2010 Vehicle Satisfaction Awards" »


November 20, 2009

Ford's EcoBoost Establishes a Beachhead

Ford Motor Company launched a new powertrain technology called EcoBoost earlier in 2010. EcoBoost will eventually be available on 90% of Ford's lineup in the USA. The first EcoBoost installations are in Ford's new D3 Platform vehicles - Ford Taurus SHO, Lincoln MKS, Lincoln MKT, and Ford Flex. EcoBoost's first installation is a 3.5L V6 with gasoline direct injection and twin turbochargers. Power output on the Taurus SHO is 365HP while on the MKS, MKT and Flex is 355. The EcoBoost 3.5L has 350lb-ft of torque. These technology advancements yield substantially better performance while achieving equivalent fuel economy as a vehicle equipped with a non-EcoBoost 3.5L (of course this is only on paper. EcoBoost is so fun to drive you'll be in it all the time - achieving equal fuel economy is just a dream).

EcoBoost Badge_VehicleVoice.jpg

EcoBoost a $5,000 Proposition Anyway, EcoBoost is not free. A Taurus SHO is almost $40,000 and the price increase for EcoBoost on the MKT, MKS and Flex comes out to about $5,000. That price includes all wheel drive which EcoBoost requires to handle the power and torque on the front wheel drive platform. So, with the power and price increase, how many is Ford selling?

EcoBoost Installations Running Ahead of Forecast According to George Pipas, Ford's spokesman for sales reporting and arcane numbers, the Taurus SHO now represents about 15% of the Taurus lineup. This is 5%-pts higher than Ford had estimated. Each Taurus SHO generates $10,000 more economic profit than an average Taurus. Installation rate on the Lincoln MKT is 47%. About 30% of Lincoln MKS gets EcoBoost (and 37% gets AWD). The Flex has about an 11% rate lowest of the four.

So, it appears that EcoBoost is well on its way to being a success even in these tough economic times. In each vehicle line, with the possible exception of Flex, the installation rate is healthy for a performance option. It will be interesting to see what the mix is of EcoBoost engines as Ford continues to roll the technology across its vehicle lines.


November 10, 2009

2010 Lincoln MKS: Technology Improves Driving

We recently spent a few days with a Lincoln MKS equipped with EcoBoost and its host of technology features. Not industry firsts, Lincoln's execution is impressive. From headlights that adjust high- or low-beam spread based on conditions to adaptive cruise control and parallel parking assist, these systems work smoothly and confidently. As systems like these tend to get better quickly after their first automotive application, Lincoln should still be commended for putting together a comprehensive and usable package.

10MKS_34FrtOcean.jpg

If you're driving the MKS EcoBoost, you have a willing and comfortable partner in a stylish package (assuming you're a fan of the chrome-laden signature grille, of course); the 355HP powertrain moves the 4300-pound vehicle along briskly. Not only heavy, MKS is big, and feels it. Looking at its specs on paper tells you that, standing next to it tells you that, and driving it reminds you of it all the time. MKS is relatively nimble, but this is not one of those big-but-drives-small kind of cars, a trait perfectly appropriate for what is functionally a modern Town Car. The MKS driving dynamics seem pretty spot on. There's power, comfort, a compliant but not overly soft ride, and plenty of technology to make being in it as easy as possible. I can't say sporting. This is not a sports sedan, but offers grace and presence, with the muscle to back it up.

MKS is sized between an Audi A6 and A8, BMW 5-Series and 7-Series, and Mercedes E- and S-Classes, and slightly bigger than the Cadillac STS. Our EcoBoost could boast a nearly $57,000 price tag. While a healthy number, to be sure, in context of the amenities, style, and power offered, the price seems quite reasonable.

Continue reading "2010 Lincoln MKS: Technology Improves Driving" »


August 11, 2009

2009 Lincoln Town Car: Motorist Choice Award Winner

2008_LincolnTownCar_MCA.jpg"The Lincoln Town Car wins 2009 AutoPacific Motorist Choice Award in the Large Car segment. Owners rave about one of the last body-on-frame vehicles. From 5-star safety ratings to stuffing four golf bags into the trunk, owners appreciate their Town Car. It consistently scored at the top of its class." - AutoPacific

"The Town Car has low maintenance costs and was ranked first in the AutoPacific survey." - IntelliChoice

Owner Satisfaction Highlights
• Vehicle and Brand Reputation
• Winning scores for Durability and Longevity
• Feeling Safe While Driving
• Packaging elements, including Cargo Space/Capacity and Forward and Rearward Driver's Seat Visibility
• Vehicle's Ride

Cost-of-Ownership Strengths
• Low Maintenance Costs
• Better-than-expected Insurance Costs


June 29, 2009

2009 Lincoln Navigator Wins AutoPacific 2009 Ideal Vehicle Award

09Navi_L_7-8Frnt_HR_IVA.jpg"Lincoln started the Luxury Sport Utility category in 1997 with the launch of the first-generation Navigator. The current Navigator's 2009 AutoPacific Ideal Vehicle Award win shows that Lincoln has continued to learn what their buyers want and are delivering it," said George Peterson, president of AutoPacific, Inc. "In a product segment where buyers value size, glitz and function, Navigator excels." Areas in which the Navigator scored particularly well include:
* Ease of entry/egress
* Handling
* Exterior styling


May 21, 2009

2009 Lincoln Town Car Wins AutoPacific Vehicle Satisfaction Score for Large Car

2008_LincolnTownCar.jpgIn the Large Car segment the Lincoln Town Car took top honors. Capturing 29 out of the 48 measurements for satisfaction, owners of this American icon appreciate the generous dimensions and loads of standard features. Town Car excels in areas that lead to a comfortable environment, allowing this stately sedan to age gracefully. Among the areas Town Car earned top scores are:
* Vehicle's reputation with winning scores for durability and longevity
* Feeling safe while driving
* Several package related characteristics, including cargo space/capacity and both forward and rearward driver's seat visibility
* Vehicle's ride


November 25, 2008

Top Safety Picks by Insurance Institute of Highway Safety

The Insurance Institute for Highway Safety has announced the winners of its 2009 Top Safety Picks. There are 72 winners in 2009; more than double in 2008 and more than 3 times as many as in 2007. Some key factors leading to winning results are better structure to protect from side impacts and increased application of electronic stability control which helps maintain control and minimize rollovers. Additionally, improved headrests are doing a better job protecting against whiplash.

tsp09_award.gif

IIHS works for auto insurers and publishes the results of its Top Safety Picks to help consumers select the safest cars and light trucks when they are in the market. AutoPacific's research shows that safety features and feeling safe while driving are very important when a person selects their vehicle.

Ford Wins 16 Top Safety Picks - almost 25% of Those Awarded

A major result of the 2009 Top Picks was that Ford Motor Company (including Volvo) had 16 of the 72 Top Picks. Several years ago, after Ford acquired Volvo, Ford began adopting Volvo safety strategies in its designs. Several Ford vehicles are derived from the Volvo S80 platform - Lincoln MKS, Ford Taurus, Ford Taurus X, Mercury Sable, Ford Flex, Volvo S80. Using Volvo's vaunted SIPS (Side Impact Protection System), Ford has been able to make its larger vehicles able to withstand significant blows from the side.

The Ford Fusion with ESC and Mercury Milan with ESC, Lincoln MKZ, Volvo C70, Ford Edge, Lincoln MKX, Volvo XC90, Ford Escape, Mercury Mariner, Ford F-150 also won IIHS Top Safety Picks for 2009.

Honda Comes In Second - Close Behind Ford

Coming in close behind Ford Motor Company products was another company that set an objective to become a safety leader several years ago. American Honda has Top Safety Picks for Acura RL, Acura TL, Acura TSX, Acura MDX, Acura RDX, Honda Accord 4-doors, Honda Civic 4-doors with ESC, Honda Fit, Honda Odyssey, Honda Pilot, Honda CRV, Honda Element and Honda Ridgeline. The Honda Fit is the first Economy (Mini) Car to achieve an IIHS Top Safety Pick.

• • • • •

The IIHS Press Release Is shown below the fold.

Continue reading "Top Safety Picks by Insurance Institute of Highway Safety" »


October 8, 2008

Ford's MyKey: Who Says Parents Can't Control Your Speed?

And turn that radio down!
Today's teens have grown up in a world of fluid and ever-expanding technology, with their parents using everything from V-chips to internet blockers to teddy-bear babysitting cams to GPS trackers to keep better track of them. For many, it is simply part of their world. Parents and kids have the same trust issues to sort through, just the same as when I was a kid and didn't think my mom had any right to go through MY dresser, but parents have more direct tools at their disposal now.

Add one more to the arsenal. Ford is introducing the latest electronic nanny next year (2010MY) across several model lines, including the Focus. The system will be a no-cost option or standard equipment, depending on model. It turns out to be an inexpensive way to help teens stay focused in early driving years, when they are the least experienced, and for parents to feel better about teens driving.

Continue reading "Ford's MyKey: Who Says Parents Can't Control Your Speed?" »


August 9, 2008

2008 Meadow Brook Concours d'Elegance

On August 3, I finally returned to one of my favorite summer events, the annual Meadow Brook Concours d' Elegance. Held the first weekend of August every year since 1979, this Concours is one of the premier events of its type. Not quite as prestigious as the Pebble Beach Concours happening the weekend of August 16 (yes, the same weekend as Detroit's Woodward Dream Cruise), Meadow Brook has earned a strong reputation. For me, it's simply a chance to wander among cars from storied brands of today and yesterday. Delahaye, Packard, Auburn, Duesenburg, Pierce-Arrow, Studebaker, Peugeot, Ferrari, Cadillac, Lincoln, Chrysler, Rolls-Royce, the list goes on and on.

entrance_a.jpg
As you enter the Concours d'Elegance, the show starts.

Meadow Brook is home to a mansion of the same name built by the widow of John Dodge, one of the two Dodge brothers that helped establish the automotive industry we know today. The home and its property now belongs to Oakland University. Aside from the sheer joy and pleasure of celebrating the automobile as an art from, the event's purpose is to raise funds for upkeep of the 88,000-square-foot mansion and its grounds. Seems a fitting choice of fundraising event.

GM_CadillacRow.jpg

Continue reading "2008 Meadow Brook Concours d'Elegance" »


July 8, 2008

Lincoln Navigator Wins AutoPacific 2008 Ideal Vehicle Award for Luxury Sport Utility Vehicle

Navigator.jpg

An iconic SUV since it hit the market in 1998, the Lincoln Navigator proves itself once again as it wins the 2008 Ideal Vehicle Award in the Luxury Sport Utility segment with room to spare. The Navigator scored well in all fifteen categories. From exterior size, passenger room and cargo space to unparalleled ride, safety and wheels and tires, the Lincoln Navigator still satisfies its owners.


June 7, 2008

Lincoln MKS - New Lincoln Flagship

AutoPacific and VehicleVoice just drove the all new Lincoln MKS in Washington DC and rural Virginia. We were the third of three waves of journalists and analysts to evaluate the MKS, but our wave had the added advantage of driving through a microburst of wind, thunder and lightning that tested the car's systems from its all wheel drive, rain-sensing windshield wipers and latest generation SIRIUS Travel Link system. So the first two waves drove the cars in perfect weather and we got the best of it - a challenge.

Competes With Executive Luxury Products

The Lincoln MKS is a contemporary luxury car positioned against the Cadillac STS V6 and Lexus GS350. Other competitors Lincoln identifies are the Acura RL, Infiniti M35, and up-level Cadillac CTS. There was even mention of Nissan Maxima and Hyundai Genesis. The MKS is actually longer than the BMW 750Li and competes well in interior spaciousness even with the long wheelbase competition (BMW 750Li and Lexus LS460 L). Lincoln won't have to apologize for the car being a "little Lincoln"... it is full sized.

Against its STS and GS competition, Lincoln has a good value story being base-priced thousands less and including gobs of standard equipment. In fact, loading up an MKS to the specs I would personally choose yields a price point of about $43,000 for the AWD version.

Lincoln MKS Nose VehicleVoice Blog.jpg

New Lincoln Design Cues Begin Appearing on MKS

Styling is not particularly head-turning, but Ford's stylists were able to push the design envelope a bit further than when the MKS was first seen at auto shows about 18-months ago. Since then, Ford Design has developed a palette of Lincoln DNA design cues that were rushed into production on the MKS. The result is an MKS style that incorporates Lincoln's new bow wave grille, simple bodyside sculpturing and a kickup over the rear wheels in the rear quarter panel. There is a large Lincoln star placed on the rear surface of the front fender - a cue we will be seeing on future Lincolns. The rear end has LED taillamps distinguished by hockeystick shaped backup lamps on the inboard surface. A cue we particularly like - borrowed from the BMW 750Li and Infiniti M are the fore-to-aft bright inserts in the roof panel. Nice touch. The MKS can be had with large 20-inch tires and wheels that really fill the wheel openings but don't deteriorate ride quality.

Lincoln MKS F34 VehicleVoice Blog.jpg


Lincoln MKS R78 VehicleVoice Blog.jpg

Continue reading "Lincoln MKS - New Lincoln Flagship" »


May 30, 2008

Cadillac Escalade EXT and Lincoln Mark LT Win AutoPacific 2008 Vehicle

Escalade EXT VSA.jpg
Receiving top marks in the Large Light-Duty Pickup Segment, the Cadillac Escalade EXT brings home a 2008 Vehicle Satisfaction Award. While owners would like better Fuel Economy, EXT scored very well in Power & Acceleration, Ride, Reputation and Exterior Styling.
Mark LT VSA.jpg

Mark LT owners are happy with Lincoln’s luxury interpretation of the Ford F-150. Mark LT owners appreciate the vehicle’s blend of utility and style. Top ranking was secured with a Comfortable Ride, great Driver Visibility and a Feeling of Safety When Driving.


January 14, 2008

Lincoln MKT - VehicleVoice Best of Show

Best of Show

You always go to an autoshow with the hope that there will be a truly outstanding example there. VehicleVoice and AutoPacific's eight staffers at the 2008 North American International Auto Show were extremely impressed with the Lincoln MKT concept vehicle.

Lincoln MKT SV.jpg

A vehicle we will call a Crossover SUV, the MKT is in many ways similar to General Motors Lambda Crossover SUVs and especially the Buick Enclave. The thing that makes MKT special is its exterior styling which uses all six Lincoln design cues (although they say seven at the show, Peter Horbury, Ford's head designer in North America says he only really uses six) which are critical to the definition of a Lincoln design. Wow, this thing is beautiful. From the bow wave grille to the relatively fast rear end treatment, MKT comes across as a premium, substantial vehicle worthy of carrying the Lincoln badge.

Lincoln MKT F34.jpg


Lincoln MKT R34.jpg


Not only is the exterior stunning, the interior carries on new Lincoln cues which are very upscale, contemporary and modern. A four passenger concept with no pretense at transporting seven passengers, the MKT is decked out like a luxury business jet.

Lincoln MKT Driver's Area.jpg


Lincoln MKT Driver's Door.jpg


Lincoln MKT Cargo Area.jpg

Only Thing Wrong... The Name

A few years back, Ford made the unfortunate error of renaming Lincoln vehicles with alphanumeric names - MKZ (Zephyr), MKX (Aviator), MKS (Continental), and now MKT. Another great concept is the MKR flagship sedan. Better with a real name. Only the Navigator and Town Car have not succumbed to this folly. I guess MKT means Lincoln "Truck". No, it's really "Touring"... guess that fits better. Well, MKT certainly ain't no truck. It's really special and deserves better... a name.

[Even Mark Fields, Ford's President of North American Operations, botched up the name of the MKS when he introduced it at the Los Angeles Auto Show. He first said "MKX". If Ford's biggies can't keep 'em straight, think about salespeople at Lincoln dealerships and prospective buyers].

2009 Ford Flex Crossover SUV is Base for MKT

Based on Ford Flex (Ford Crossover SUV to be launched in mid-2008) underpinnings, MKT is powered by Ford's 3.5L Twin Turbo GDI EcoBoost V6. This should give it enough punch to qualify as a high performance Crossover. In the MKT the 3.5L V6 has 415-horsepower and 400 pound feet of torque.

Only A Concept - Get them to Build It

In discussions with Ford design management, there was no confirmation that the MKT - codenamed D472 - has been approved for production. In fact, the designers contend that the MKT design has not even been proven feasible. The front fenders and rear quarters have a very crisp blade on the upper surface that would be practically impossible to stamp out of metal. MKT uses plastic to get around that particular problem.

In any event, write, email, telephone Ford to convince them to produce the MKT. If they give the vehicle the go ahead, we could expect to see it in 2010 as a 2011 model year vehicle.

Lincoln MKT .jpg

Ford's press release on the Lincoln MKT Concept is below the fold.

• • • • •

Continue reading "Lincoln MKT - VehicleVoice Best of Show" »


January 9, 2008

Ford Announces EcoBoost Powertrains

In past discussions with Derrick Kuzak, Ford's product development czar, he has stressed that Ford would be making their cars and trucks much more efficient by reducing their weight and using higher technology engines. One of the first examples of that strategy was when Ford dropped the V8 engine from the powertrain plan for the upcoming Lincoln MKS sedan and will use a twin turbo V6 as its high performance powerplant.

Ford EcoBoost.jpg

While we can't fathom a Lincoln flagship without a V8, the proof is in how it drives and what the durability and reliability of a turbo powertrain turns out to be. In AutoPacific and VehicleVoice Internet research car buyers generally opt for displacement (larger) and less engine technology (non-turbo, for instance). The old adage that "there is no replacement for displacement" generally holds true. But we can't ignore the issues of Global Warming (if it exists) or higher gas prices or impending CAFE rules that force new technology.

Ford has laid out its powertrain philosophy in an early January press release shown below the fold...

• • • • •

Continue reading "Ford Announces EcoBoost Powertrains" »


November 13, 2007

2009 Lincoln MKS - LA Auto Show

On Monday, November 6 Ford gave Detroit-area journalists a glimpse of the 2009 Lincoln MKS Mid-Luxury Car. We had reviewed the concept of the MKS previously in VehicleVoice and found the car lacking. In its first incarnation, the MKS came across as a JapoEuro design exercise without much American flair. It was bigger than it looked and that is not necessarily a good thing. Given the somewhat lukewarm reception that the MKS concept received, especially in light of the very positive reception of the MKR Concept at the 2007 North American International Auto Show, Ford's product development team went to work on upgrading the MKS in subtle ways.

Lincoln MKS 2009 SV Blog.jpg

Production MKS Execution Now Has Presence

The production MKS now has the presence and ambiance that it should have had all along. The former blandonymous grille has been replaced by Lincoln's new double wing face grille. There is a Lincoln logo mounted in the space between the grille wings. Character lines are crisper. The taillights are reminiscent of Maserati European taillights of a few years ago... with backup lights mimicking the boomerang effect of the Maserati pieces.

Lincoln MKS 2009 R78 Blog.jpg

The interior is very upscale and continues Lincoln's interior themes first seen on the Navigator, MKX and MKZ. Ergonomics appear to be excellent, but this is characteristic of Ford's large entries produced at their Chicago Assembly Plant (Taurus/Five Hundred, Taurus X/Freestyle, Sable/Montego).

But... a "Flagship" It's Not - Four Reasons

Reason One: Ford describes the MKS as its "Flagship". While it will be its newest passenger car entry, the venerable Town Car is Lincoln's Flagship until Ford simply cannot justify continuing the Panther lineup (Crown Victoria - now fleet only, Grand Marquis, Town Car) produced at Ford's St. Thomas, Ontario assembly plant. But, with such a high percentage of Town Car sales to the fleet and executive car business, maybe Ford is not counting Town Car any more.

Reason Two: Another reason we don't buy into MKS as a flagship is the MKR concept shown at last year's Detroit show. A wow piece if ever there was one, the MKR showcased all of the Lincoln design cues in one place. A stunning piece of work! Now, if they would produce the MKR on a RWD V8 platform, I'd buy it.

Reason Three: The MKS is V6 only. In the beginning, the MKS program included the 4.4L V8 found in the Volvo XC90 and S80. This Yamaha-built unit is terrifically expensive and I guess Ford decided not to pony up to add it to the MKS. Mistake.

VehicleVoice and AutoPacific have conducted several research projects on what makes an ideal $50,000 luxury car and the evidence is very clear that a V8 engine in the lineup is the price of entry for a car in this class. The V8 does not have to be standard, but it needs to be offered. Sure it may be a low installation rate - especially with $3.00 per gallon gasoline, but the image halo of a V8 is indisputable. Having a twin turbo direct injection V6 gives MKS some performance panache, but there is no replacement for numbers of cylinders and displacement.

Reason Four: You will be able to get into a base MKS for less than $38,000. This is not flagship pricing. Clearly, Ford is leaving room at the top of the heap for a premium priced flagship with the specifications necessary to really command price points over $50,000.

Let's not forget Reason Five: Nomenclature. Hopefully, once Jim Farley gets his feet on the ground he will review Lincoln's present nomenclature plan and scrap it. Not clean or easy, but having Lincoln's with alphanumeric nomenclature is folly. Go back to names!

Ford's press release for the MKS is shown below the fold.

• • • • •

Continue reading "2009 Lincoln MKS - LA Auto Show" »


September 4, 2007

Mercury Grand Marquis Wins AutoPacific 2007 Ideal Vehicle Award for Large Luxury Car:

Grnd Marquis.png

The timeless Mercury Grand Marquis is the Ideal Large Luxury Car for 2007. Grand Marquis scored particularly well in its segment for cargo space and ease of getting in and out. These are attributes that are extremely important to its buyers. There was no area where Grand Marquis was rated significantly lower than the segment average.


Lincoln MKZ Wins AutoPacific 2007 Ideal Vehicle Award for Luxury Mid-Size Car:

MKZ.png

The all-new Lincoln MKZ is a clear winner among its Luxury Mid-Size Car competition. The MKZ proves that Lincoln’s new cars (and trucks) are on target, meeting the requirements of Lincoln’s buyers. In fact, all of the vehicles derived from this Ford platform did very well in the IVA ratings in their respective classes – Lincoln MKZ, Lincoln MKX, Ford Fusion, Ford Edge and Mercury Milan. The MKZ beat the segment average in 14 out of 15 categories, winning every measure other than ease of getting in and out. The MKZ rated particularly well with respect to interior lighting.


Lincoln MKX Wins AutoPacific 2007 Ideal Vehicle Award for Luxury Crossover SUV:

MKX.png

Showing that Ford Motor Company planners, designers and engineers not only know the traditional SUV market better than most with Ideal Vehicle Award wins by the Ford Expedition and Ford Explorer, Ford’s all new crossover SUVs win in their categories as well. The all-new Lincoln MKX wins as the Most Ideal Luxury Crossover SUV. MKX is highly rated for exterior style, passenger room, visibility, and level of technology. In fact MKX owners are more likely than segment average buyers to prefer the same level for all attributes tested except for power and acceleration (where they want more, of course).


July 24, 2007

Lincoln Mark LT - The Importance of Image

Just Drove a Lincoln Mark LT

I currently have three pickups. Have had pickups of one kind or another for about 30 years. I thought of myself as frugal, practical, not much interested in image, one way or the other.

Maybe I was all wrong!

I just spent some time with a Lincoln Mark LT. The fully loaded $50,000 version, with all bells and whistles. You know, the Mark LT is the Lincoln version of the Ford F-150 SuperCrew.

The vehicle itself worked just fine. Just as I expected an F-150 SuperCrew to perform. No troubles at all. I might have preferred a more contemporary 6-speed auto, but frankly the old 4-speed was perfectly adequate, and the bed is a little deep for my taste. But generally, no complaints.

But, there was a problem! A serious problem. I was embarrassed to drive it! You see, I live in a very rural area... an area where the most popular vehicle is a Ford Super Duty. And the Mark LT just doesn't fit in, especially not in pearlescent White Chocolate and with those 20" chrome wheels. The Mark LT is just too, well, "nice". Maybe it would be more appropriate in Newport Beach? Maybe if I wore Gucci loafers rather than Tony Lamas?

Different strokes for different folks, I guess. The Mark LT seems to sell to about 9,000 people per year, just a few more than the Cadillac Escalade EXT, but far less than Ford's 300,000+ Super Duties. Nothing wrong with the truck itself, but I sure wouldn't want to claim it in the parking lot outside the bar. Maybe I'm more image conscious than I thought!


June 11, 2007

Lincoln MKX Wins AutoPacific 2007 Vehicle Satisfaction Award for Luxury Crossover SUV

LuxuryCUV350.jpg

Lincoln MKX Wins AutoPacific 2007 Vehicle Satisfaction Award for Luxury Crossover SUV:

“A new entry in a new segment, the Lincoln MKX scored well. Very well. It fact it was the highest scoring truck in the industry," says AutoPacific president George Peterson. "MKX strengths include high ratings for Value, a Flexible/Changeable Interior, Vehicle and Audio Controls, Cupholders, Wheels/Tire Size and Appearance, and Quietness. The Dealership Experience also received a high rating. Looks like a good start for the new Lincoln Crossover. The Ford Division companion Crossover SUV to the Lincoln MKX also won its class. Clearly, Ford successfully designed for their target buyers”.


Lincoln Navigator Wins AutoPacific 2007 Vehicle Satisfaction Award for Luxury Sport Utility

LuxurySUV350.jpg

Lincoln Navigator Wins AutoPacific 2007 Vehicle Satisfaction Award for Luxury Sport Utility:

"The Lincoln Navigator received a major styling update for 2007 where it competes with the Cadillac Escalade to be the 'King of Bling'. The changes to the Navigator, or maybe the addition of tons of chrome, were enough to yield the highest satisfaction ratings in the Luxury SUV class," says AutoPacific president George Peterson. "Overall winner in the 2006 Vehicle Satisfaction Awards, once again the Navigator is an AutoPacific VSA award winner. There is some tough competition in this segment, but the Navigator was favorably rated for several attributes, including Quietness, and Wheel and Tire Size and Appearance.”