December 2, 2009

2011 Audi A8 Premium Luxury Reveal

On Monday November 30, Audi AG revealed the all new Audi A8 flagship sedan to the world media in Miami, Florida. There were 850 journalists in attendance from the USA, Europe, South America, China, Japan, Russia... anywhere you can name.

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Capping Audi's Centennial Anniversary, the launch of the A8 is very significant to the company. The A8 is being introduced in Europe and China earlier in 2010 with the USA getting A8 in Winter 2010 or Spring 2010.

Study Team Visits USA and China The A8 has a special place in AutoPacific's heart. In early 2006, AutoPacific hosted an Audi study team working on finalizing the concept of the A8. The team was in the USA for about three weeks. After visiting the USA, they spent a month in China where Audi outsells BMW and Mercedes-Benz by two-to-one. This group of engineers, planners, designers, financial experts and production managers were extremely enthusiastic, very knowledgeable and anxious to do what was right for the car and for Audi.

The results of their work is the all new 2011 Audi A8. Wow, what a car!

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December 1, 2009

Audi A8 Premiere - Launch Gala the Old Way

Old Time Extravaganza Let's call it a shindig. A Hollywood premiere. Audi celebrated its 100th Anniversary and introduced its all new A8 premium luxury sedan to the world on Monday night in Miami Beach at the renowned Founainbleau Hotel.

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Audi's Miami Beach Pavilion Hidden by Palm Trees

Audi constucted a monolithic hurricane-capable structure about a quarter mile up Miami Beach in which to hold the affair. The building will be used for about a week with Audi-related events. Media and glitterati on Monday night, dealers, community VIPs, consumers will all get a chance to see the new A8 during the week of November 30.

The total cost for the program is said to be $9.5 - $10million. This is a very significant sum today and goes back to the way automakers used to launch their cars - before today's huge buget cuts.

Miami Design Week As a sponsor of Art Basel Miami Beach, Audi has provided transportation to various venues and display space for contemporary art.

Continue reading "Audi A8 Premiere - Launch Gala the Old Way" »


August 11, 2009

2009 Audi A5: Motorist Choice Award Winner

A5080001_large.jpg"A stunning complement to the Audi range, the A5 picks up a 2009 Motorist Choice Award in the Aspirational Luxury Car Segment. The near-uncompromised coupe delivers on Audi's 'Truth in Engineering' promise. A low-slung stance and sleek lines add beauty and grace to a demanding performance pedigree." -- AutoPacific

"The Audi A5 has the best-in-segment ownership costs and strong retained value." -- IntelliChoice

Owner Satisfaction Highlights
* Image and Exterior Styling
* Fun to Drive
* Overall Quality
* Overall Satisfaction

Cost-of-Ownership Strengths
* Best-in-Segment Ownership Costs
* Strong Retained Value


Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds

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(August 11, 2009) -- Right brain, left brain; the practical versus the emotional -- an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.

Large and luxury vehicles dominated this year's results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.

Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.

(And check out our video on YouTube.)

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January 8, 2009

2009 NAIAS: Audi R8 5.2 FSI quattro

A V10 for the R8
525HP, quattro, optional ceramic brakes and standard LED headlights. Zero to 60 in 3.9 seconds. What more is there to say?

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After the jump, catch more photos and Audi's official press release.

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October 27, 2008

Exhaust Note #34: Audi Calls for Lowering Diesel Tax

A Sensible Recommendation? Yes, In Fact
At the close of the Audi Mileage Marathon we talked about last week, Audi of America's Executive Vice President Johan de Nysschen took a moment between results announcements and meet-and-greets with a few Hollywood celebrities to make a plea to the political structure. Mr. de Nysschen called for a lowering of diesel tax. Good, lowering taxes I like, though for a racing fan like myself, I was more impressed with Audi American Le Mans Series and Le Mans drivers Tom Kristensen, Allan McNish, and Dindo Capello than Mario Lopez or Brooke Burke. But that's just me, and I digress.

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de Nysschen with Burke and Lopez

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Kristensen, McNish, and Capello

Continue reading "Exhaust Note #34: Audi Calls for Lowering Diesel Tax" »


October 20, 2008

Exhaust Note #33: Audi Continues U.S. Diesel Education Program

I just finished the fourth leg of Audi's Mileage Marathon, a coast-to-coast demonstration and competition drive for the best fuel economy from a range of Audi TDI clean diesels. The drive started in New York City on October 6, ending in Santa Monica on October 19. I joined the crew in Las Vegas, which included driving through Monterey, California, and the chance to see the Audi R10 TDI cars take 1-2 in the final American Le Mans Series race of the year at Laguna Seca, their ninth consecutive victory.

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A diesel winner. A nearly silent, dominating race car.

The undertaking allowed attending Audi engineers, designers, and product planners to take a deep dive into the extremes of American driving conditions, from a crowded New York City street through the Rocky Mountains, Red Rocks at Sedona, Death Valley to Mammoth Lakes (from altitude of minus 282 feet below sea level at Badwater Basin in the Valley to 11,000 feet in Mammoth Lakes), and finally down Pacific Coast Highway to Santa Monica.

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The cross-country Audi Mileage Marathon fleet

This convoy of 23 silver Audi Q7s, Q5s, A3s, and A4s, dressed in nearly as many stickers as the R10 racing car, could not be missed. U.S. and international journalists and Audi engineers, designers, and executives got to see people over the country, talk to them about the car and the benefits of diesel, as well as gain firsthand knowledge of U.S. reactions. When the 3.0L TDI Q7 becomes available in the States next year, Audi will begin to see the results of the overall diesel communication strategy and education outreaches.

This was an astounding event in ambition, scope, and execution, and next week I'll be telling my driving story. Today, we're going to talk a little about diesel acceptance and Audi's positioning.

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August 14, 2008

Audi TT and Chevrolet Corvette Win 2008 AutoPacific Motorist Choice Award® for Premium Sports Car

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AutoPacific: Premium sports car owners rated the Audi TT as the category’s winner of the 2008 Motorist Choice Award®. The win was derived from top scores for safety features, feeling safe while driving, ride and ease of getting in and out. The interior of the Audi TT really pushed it to the head of the class, with high scores for instrument layout, controls having a quality feel, quietness inside, interior styling, feel of interior fabrics and materials and driver’s seat comfort. The TT’s traction in all weather conditions was also the best in the category.
IntelliChoice: The Audi TT tied with the Chevrolet Corvette within a very small class. The Audi TT has a strong retained value and was a 2008 Vehicle Satisfaction Award winner.

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AutoPacific: The Chevrolet brings home the 2008 Motorist Choice Award® for premium sports car with distinction. Owners rate the Corvette’s power and acceleration as best in class. The Corvette also scored very well in exterior styling, wheel size and style -- not to mention high scores in being fun to drive.
IntelliChoice: The Corvette tied with the Audi TT. The Corvette was a 2008 BOVY winner and has best-in-class retained value, insurance, and maintenance.


July 25, 2008

Road Noise: The Green Parade

Green technology at the Woodward Dream Cruise? Hmmm. You could fit a whole Prius under this baby’s hood, I guess.

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July 16, 2008

2009 Audi A4: First Drive

Audi's latest A4 goes on sale in fall 2008, and we recently had a chance for a spin behind the wheel of a Euro-spec car. At first drive, Audi takes everything good on its core model and ratchets it up a notch. Audi showed off the home of their owner's driving school, the Audi Forum Sonoma at Infineon Raceway in Sonoma, California. The Audi Forum takes a track experience a step above, and we only wish the day had been longer for more track time.

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I promise, you can get the A4 in a color other than red..

We drove Euro-spec 265HP 3.2L Quattro sedans, with six-speed Tiptronic automatic transmissions. Audi is not offering the dual-clutch transmission here. The standard car this fall takes Audi's 211HP 2.0L TFSI I4 (not the 250HP version once expected), standard in front-drive but available with Quattro. The wagon arrives with Quattro only. We covered the A4's introduction at the Frankfurt auto show last year and brought you most of the technical stuff then (click here to revisit).

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Like many vehicles, A4 has grown with each generation. Having fallen for the A4 back in my mid-1990s Automobile Magazine days, I wondered if this iteration would finally be so big it lost some charm. The A4 has grown about six inches, with a wheelbase just over 110 inches. Instead of being slightly smaller, the A4 is seven inches longer than the either the BMW 3-Series or Mercedes C-Class. Our short drive proved that the A4 is as charming as ever, and more nimble than the size suggests. The cabin is more comfortable, but this new chassis, steering, and suspension ensure a fine-handling sedan.

Continue reading "2009 Audi A4: First Drive" »


July 8, 2008

Audi Q7 Wins AutoPacific 2008 Ideal Vehicle Award for Premium Luxury Crossover SUV

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Owners in the Premium Luxury Crossover SUV segment crowned the Audi Q7 the winner in the 2008 Ideal Vehicle Awards. Across the board, the Q7 did very well, winning for exterior size, interior lighting, exterior styling, seat firmness, handling, wheels and tires and top-notch safety features.


June 30, 2008

AutoPacific Announces 2008 Ideal Vehicle Awards

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Tustin, California, June 30, 2008 – An “ideal” is defined as an excellent or perfect example. In the annual Ideal Vehicle Awards (IVA), announced today by automotive research and consulting firm AutoPacific, owners rate their new 2008 model year cars and trucks by how close they come to their ideal, as measured by 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.

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June 6, 2008

I've got your product placement right here.

A highly scientific poll conducted by calling my friend Doug and asking him, “Hey, who do you think has more screen time in Iron Man: Jeff Bridges or the Audi logo?” determined recently that, yeah, there might be some product placement at work in the entertainment industry.

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The star of Iron Man. Also pictured: Guy in a robot suit.

Continue reading "I've got your product placement right here." »


June 4, 2008

2008 Audi R8: Driving in Rock Star Clothes

For almost a week, we've had an Audi R8 here at our Detroit office. Not the first time our staff has been behind the wheel (see Dan Hall's October 2007 review), but the first time for me and in a different setting. Unlike Dan's time on the track and road trip from San Francisco to San Clemente, California, this week we spent driving southeastern Michigan, from Rochester Hills to Utica to Monroe. The R8 almost had me in the first mile, would have were it equipped with the conventional six-speed manual, but by the first five miles I was hooked. More than 300 miles later, my appreciation is growing. And I still want the real manual transmission!

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One might assume from looking at the R8's lovely shape, low and sleek, clearly with space for only two, would not be a daily driver. I disagree. This is an excellent three-season vehicle. Many sports cars, shod with a good set of Bridgestone Blizzaks, can be driven all winter, but R8's low ground clearance and more extreme performance limits is best enjoyed without snow. R8 is a reward purchase and likely more often a weekend car. But there is no reason it cannot be your every day car. And if not yours, then MINE.

Of many vehicles that have graced AutoPacific's drive, none has generated this much anticipation or the buzz. Arriving shortly after its supporting role in Iron Man didn't hurt, either. This Ibis White R8 was in our keeping for a full week, an unusually lucky stroke, rather than a typical four-day hot-car loan. And we've taken just about every opportunity we can to show it off. Err...I mean, to gauge public reaction. We even convinced Katrina's photographer friend to take pictures for just a photo credit and the chance to get close to the car.

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No surprise, this is the hit of the year. It attracts attention with every mile and anywhere it is parked. As huge fuel costs take a bite out of truck and SUV sales, an equally thirsty vehicle like the R8 is in danger of image backlash, of being seen as unnecessarily wasteful. It was heartening to see so much appreciation and enthusiasm everywhere we went. People may joke that the 13/18mpg-rated car requires a third mortgage to keep fed, but unlike trucks, no one seemed to hate the R8 for being a gas guzzler destroying the free world.

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Much more gushing after the jump, and even more in Katrina's blog, too...

Continue reading "2008 Audi R8: Driving in Rock Star Clothes" »


May 30, 2008

Audi Q7 Wins AutoPacific 2008 Vehicle Satisfaction Award in the Premium Luxury Crossover SUV Segment

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The Audi Q7 outscored its competition in the Premium Luxury Crossover SUV Segment, handily winning a 2008 Vehicle Satisfaction Award. High-tech luxury and exceptional handling helped the Q7 rise above the competition. Owner satisfaction scores suggest that the Q7 is very well mannered; Safety and Overall Quality rankings were are very high, and owners felt its controls were intuitive.

Audi TT Wins AutoPacific 2008 Vehicle Satisfaction Award in the Premium Sports Car Segment

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The Audi TT’s design, performance and sophistication all work in concert, allowing it to handily win the 2008 Vehicle Satisfaction Award in the Premium Sports Car Segment. Contributing to its win were the TT’s high marks for Interior and Exterior styling, Brand Reputation and Overall Quality. The most impressive satisfaction score was an almost off-the-charts Fun to Drive factor.

May 29, 2008

AutoPacific Announces 2008 Vehicle Satisfaction Awards

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Cadillac Top Brand, Mercedes-Benz S-Class Top Car, Toyota Sequoia Top Truck and Top Vehicle

Tustin, California, May 29, 2008 - A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2008 model year vehicle satisfaction research. AutoPacific's Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new passenger car or light truck.

In a year that promises to be the toughest in a decade, owner-based awards like AutoPacific's Vehicle Satisfaction Award will help customers make their purchase decisions.

The brand with the highest satisfaction rating is Cadillac. The vehicle - car or truck - registering highest overall satisfaction in 2008 is the new-for-2008 Toyota Sequoia Large Sport Utility Vehicle. The passenger car with the highest overall satisfaction score is the Mercedes-Benz S-Class.

There are twenty-eight Vehicle Satisfaction Award categories. At the manufacturer level, multiple top ranked award winners include: General Motors (eleven categories), Toyota (nine categories), Ford (six categories), Volkswagen (four categories), Honda (three categories) and Hyundai (two categories).

"Cadillac wins the Vehicle Satisfaction Award as the top brand in a close race. Strong satisfaction performance by Cadillac cars and trucks has Cadillac winning over other leading luxury marques including Lexus, Mercedes-Benz, and BMW says AutoPacific president George Peterson. "Top ranked finishes by Cadillac's Escalade, CTS and DTS helped cement their industry topping position."

Peterson continues, "Vehicles that are all new received top rankings in several categories: Cadillac CTS, Honda Accord, Mitsubishi Lancer, Scion xD, Toyota Sequoia, Audi Q7, Buick Enclave, Hyundai Veracruz, GMC Acadia, Saturn Vue and Nissan Rogue. These new-for-2008 vehicles were strongly rated by their owners showing that the industry continues to improve as new vehicles are added to the hotly contested American car and light truck markets."

From a vehicle type perspective, Traditional Sport Utility Vehicles received the highest ratings as a class closely followed by Crossover Sport Utility Vehicles. Peterson says, "Clearly, SUVs continue to be one of the most popular and satisfying vehicle types available in the USA today. Even with skyrocketing gas prices, SUVs are attractive and Crossover SUVs fill the bill for most SUV buyers with better fuel economy." Cars scored slightly below industry average followed by minivans and pickup trucks.

Continue reading "AutoPacific Announces 2008 Vehicle Satisfaction Awards" »


May 23, 2008

[insert "bright future" joke here]

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This is fun, right? We’re having fun!

Well, here we are in the World of Tomorrow. The food pills and flying cars are some ways off, but our brave boys in the trenches of science have figured out how to harness those spastic blinky necklaces (pictured) issued by law to every obnoxious child at every fireworks display and use their power for good. Ladies and gentlemen, I give you, the LED headlamp.

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The 2009 Cadillac Escalade Platinum blinds you with science

Continue reading "[insert "bright future" joke here]" »


May 21, 2008

2008 Audi S5 and A5: Luxury Touring Coupe in Two Flavors

Comfort, Style, and Grace
Audi has rolled out precisely styled, image-building S5 and A5 coupes for 2008MY. Larger than the TT, A5 and S5 are Audi's answer to BMW 3-Series coupes. The A5 shares its platform and powertrains with the upcoming 2009 A4, serving as coupe complement to sedan and wagon. The A5 goes head-to-head with BMW 3-Series coupe, Mercedes CLK, Infiniti G37 coupe, and the upcoming Cadillac CTS coupe. We've had the chance to check out both flavors of Audi coupe. The S5 offers a 354HP V8, tighter suspension, and more athletic cues, balancing comfort and sport. The 265HP A5 is set for a more comfortable, relaxed ride. Both come with Audi's style and elegance, not matched by the competition.

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Audi A5


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Audi S5

The experience delivered on the baseline of usual Audi goodness, though the two have personality differences. A5 is a terrifically comfortable cruiser, stylish and elegant, but also soft. It's a terrific car for less demanding drivers, with a typically Audi interior. By that, we mean materials that feel solid and rich and an interior layout easy to use and feel at home in. There's much to recommend the A5 over a Mercedes CLK, and over a BMW 3-Series coupe if weather is an issue. The BMW delivers better on the ultimate driving machine premise, but offers a level of involvement not all drivers appreciate.

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Audi A5

Continue reading "2008 Audi S5 and A5: Luxury Touring Coupe in Two Flavors" »


January 16, 2008

2008 NAIAS Audi TTS: A Good Thing Gets Better.

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The VehicleVoice editorial management staff if very good to me. Being primarily on the consumer research side of AutoPacific I’m not the first choice for industry analysis or vehicle evaluations. In spite of this, I get some pretty cool assignments. Having the opportunity to drive the 2007 Audi TT along California’s Riviera this past summer was one of those assignments. The newest interpretation the Audi’s iconic design clearly exceeds its predecessor in every way. The challenge of re-designing an icon, has given Audi an even more beautiful TT. In addition, the upgraded platform, engines and transmissions have transformed the TT from a beautiful car, into a true sports car. So getting to cover the 2008 TTS at Detroit’s North American International Auto Show is a nice assignment. The TTS marks an anniversary for Audi. In 1998 the TT Coupe was introduced to the world and immediately became a design icon.

Continue reading "2008 NAIAS Audi TTS: A Good Thing Gets Better." »


January 13, 2008

2008 Audi R8 V12 TDI Concept: Power and Torque

Can Audi Make Diesel Sexy?
Enthusiasts the world over have been taken in by Audi's R8, which launched with a 420HP V8. At the 2008 North American International Auto Show, Audi fits an updated version of their racing V12 diesel into the mid-engined supercar. In racing form, the 650HP 6.0L V12 diesel has been winning since 2006 and, Audi hopes, changing the American impression of diesel engines as smelly, loud, and slow. After the 2007 600HP Q7 V12 TDI Concept, this year Audi checks reaction to a diesel supercar.

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On the track, the Audi R10 has proven diesels can perform while R8 and Q7 V12 TDI concepts bring the racing aura to the practical world. Though the R10 purpose-built race car will never be available in an Audi showroom, these TDI Concepts allow you to imagine the power in a car you can buy.

In the very sexy R8's case, the concept boasts a 500HP and an amazing 737 lb-ft 6.0L V12 TDI (available from 1750 to 3000 rpm. Less than seven inches longer than the standard V8, the compact diesel is small enough for the R8's engine bay. This V12 is different from that in last year's Q7 concept and the racing engine, with newly developed high-pressure pumps for the common-rail injection system and the AdBlue system for reducing emissions. The V12 is mated to a short-travel six-speed manual transmission and 40:60 split Quattro. This drivetrain gets the R8 V12 TDI Concept to 60mph in 4.2 seconds.

Audi AG is dedicated to diesels and sees potential for them in the States, and will make a 3.0L V6 diesel available in the Q7 and then the A4 next year. As diesels gain buzz and mainstream attention for their typically higher mpg, efforts like this V12 and Audi's racing success erode old stereotypes and help to increase consideration. You won't confuse the V6 for the V12, but racing and winning gives Audi's diesel program an image boost.

"Grace Silver" Concept Gets Beefed Up Looks, Too
The R8 V12 TDI Concept looks wider and takes larger air intakes, with RS-inspired rhombus-pattern mesh. The concept gets a continuous aluminum spoiler lip between front and rear diffusers and side air baffles below the sills. The glass roof has transparent sections over the passengers, with a functional NACA duct in the middle, complementing the restyled glazed engine compartment cover. Like the production R8, and fitting for a concept starring an engine, white LEDs in the engine compartment ensure the car's heart can be seen even at night. The duct, which Audi says is a race-car feature, accelerates air drawn to each of the V12's two cylinder banks. The concept also features all-LED headlights and taillights. The LED headlights are closer to daylight than traditional headlight options, which Audi says results in less driver fatigue in night driving. Inside, there are larger aluminum elements and more carbon fiber accents.


November 6, 2007

2009 Audi RS6 Avant: Europe Gets a Treat

Too Bad Americans Shun Wagons: 580HP Avant Won't Be Part of U.S. Lineup Audi introduced the RS6 Avant at the 2007 Frankfurt auto show, along with an ultra-efficient A4 concept and a 1.4L four-cylinder TFSI engine for the European A3. The 580HP RS6 Avant, as fuel-efficient as a twin-turbocharged 5.2L V10 engine can be thanks to the direct-injection system, is about as opposite of socially conscious motoring as you get from Audi's range. The RS6 Avant goes on sale in Europe in April 2008, but in the States not at all.
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As a fan of Audi S and RS cars and of Audi Avants, the 580HP RS6 Avant sounds sublime. But the combination of cost and the wagon shape would make finding homes for a 580HP RS6 Avant difficult for U.S. dealers and it is no real surprise Audi of America is not going to try. European pricing for the latest version hasn't been announced, but a U.S. version would likely have played in the low-$90,000 range. Consider that a 2008 S6 starts at about $75,000 and that the 2008MY base price difference between the S4 sedan and RS4 sedan is a staggering $18,000. An RS6 Avant price tag in the low-$90,000 range puts it too near the $96,000 Audi S8 and close to the base price of a 500HP Porsche Cayenne Turbo. The European release says the RS6 is available as Avant "to start with" and offers hope for a sedan. Though a sedan would have the same price-point difficulty, it would be more likely to attract enough buyers to justify importing this particular rocket.
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Even more interesting, the RS6 may provide a hint at the potential for a V10-motivated R8 mid-engine sports car. A V10 is expected for the sports car, and simply giving it the S6 and S8's 450HP 5.2L V10 is not enough of a jump from the 420HP V8 it launched with. Audi didn't suggest the 580HP unit will wind its way into the R8, but we think it is only a matter of time before some manner of V10 arrives for R8 drivers.

Continue reading "2009 Audi RS6 Avant: Europe Gets a Treat" »


October 31, 2007

2009 Audi A4: Frankfurt Motor Show Introduction

All-New A4 Arrives Stateside Fall 2008
Despite the European introduction in September 2007 at the Frankfurt motor show and sales in some markets by the end of the year, U.S. buyers won't get to choose the latest A4 until about a year later (click for the European Audi A4 microsite). We can't wait that long to share the first details with you, of course!

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The new A4 takes the latest family look, introduced with the TT and A5, and does it well from headlights to small decklid spoiler. Whether xenon or halogen headlights are ordered, the shape of the headlight and the daytime running lights accents the car's design in a new way. The wing running below the main light and supported by the line of daytime running lights adds character and design, instead of a complex "jewel-look" housing. It carries a fast rear roofline, though Audi promises good headroom for all passengers and easier ingress/egress thanks to wider-opening rear doors. The new A4 is about six inches longer than the current car, though it does not look so. Only about an inch wider, the new A4's proportions hide the larger size. Even in person, it does not look much bigger than today's sedan.

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Audi's 2009 A4 moves to a new layout, once called transmission forward. The transmission now sits basically next to the engine. Benefits include more space for better interior packaging and better driving dynamics, due to the car's overall weight balance being closer to the optimal 50:50. The car also gets away with a shorter front overhang, even allowing for pedestrian and crash safety standards.

A4 Grows to be More Competitive
The size of the new A4 is almost that of the A6, shy an inch or two in each dimension, but close enough for us to conclude that the next generation A6 will be a substantially bigger car. German cars always seem to be a half size too small for the class in which they compete. With the increase in size for the A4, Audi brings their high volume mid-size car almost up to the package it requires.

Continue reading "2009 Audi A4: Frankfurt Motor Show Introduction" »


Audi R8 - VehicleVoice Drives Audi’s Super Car

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Sonoma, California: Audi’s long awaited R8 has landed here in the States. This past week, VehicleVoice had the chance to review and drive the vehicle at Audi’s New Performance School at Infineon Raceway.

Purpose built to showcase new Audis to the press and host driving events for owners, the new facility at Infineon has the unmistakable Audi presence, with the proper applications of glass, steel, asphalt and, of course, aluminum. Both track and autocross courses were made available to the press for the day.

Continue reading "Audi R8 - VehicleVoice Drives Audi’s Super Car" »


September 14, 2007

2007 Frankfurt Motor Show: The Color this Fall Was Green

I spent two days crisscrossing the massive Frankfurt auto show, and the focus on reducing emissions and improving fuel economy and "green" solutions could not be missed. Very few manufacturers were not talking about fuel economy gains in their powertrain lineup and many announced hybrid plans or showed hybrid concepts. What we're seeing here is the culmination of years of research, rather than fiberglass what-if models. Many of these hybrids or other technology-based solutions will be on the roads later this decade.

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Mercedes-Benz will, during the 2009CY, offer a hybrid powertrain in the S-Class and the M-Class, while a smart fortwo mild hybrid system goes on sale in October. Porsche gave updated the Cayenne's diesel for more power but also promises a parallel series hybrid using the existing 3.6L V6 by the end of 2010CY. General Motors took the system shown under the Chevrolet Volt in January, replaced the gasoline engine with a diesel one, and created the Opel Flextreme as well as showing off an Opel Corsa Hybrid. Volvo put a plug-in hybrid into the C30 to create the Recharge concept. Land Rover is adding stop-start systems in 2009CY, and Audi will bring a hybrid to the Q7.

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Small cars are more prevalent on international roads and therefore more prevalent at auto shows outside the United States. Toyota brought us the iQ, Volkswagen the up!, and Ford the Verve. Renault's latest Twingo was on the show floor as well, though this was not its debut.

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Notable exceptions to the small and green game were Ferrari and the 430 Scuderia (introduced by Michael Schumacher himself), the Aston Martin DBS (officially introduced at the 2007 Pebble Beach Concours d'Elegance), the Bentley Continental GTS Speed, the Lamborghini Reventon (of which only twenty will be made, with a price tag around $1.4 million), and Maserati.

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Day two of Frankfurt's show holds most of the supplier press conferences, leaving us a chance to take photos and see some general reaction. Frankfurt's convention center has 10 halls, with at least seven of them holding the major manufacturers and others holding aftermarket and supplier stands. Walking the full show requires much time and comfortable shows and several hours. Interest was strong in the Mercedes-Benz F700 Concept (previewing the next S-Class), the Audi A4, Opel's Flextreme, Ford's Verve and Kuga, and Jaguar's XF. Peugeot and Citroen concepts, the 308RCZ and the Airscape, saw plenty of attention, as did Nissan's very odd-looking Mixim.

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The Volkswagen Tiguan stand was flocked with people getting a chance to get in and crawl around the new model, with plenty also checking out the up! city car. Interestingly, every time I went through hall 6, home to Italian makes Alfa Romeo, Fiat, Lancia, Ferrari, and Maserati as well as Porsche and Hyundai it was completely mobbed. On the other hand, Kia's Kee coupe concept and BMW's X6 concepts didn't seem to grab attendees as much.

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While going green may be good for us, hybrid systems and new engine developments don't make for great pictures or put the enthusiasm into driving that a great-looking design can. Over the coming weeks, we'll bring you more detailed coverage of many of these. Stay tuned.

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