We knew the 2011 Hyundai Sonata is a good new car, but we did not know how good. Luckily, the 2011 Sonata was launched early in 2010 during the time period AutoPacific's 2010 New Vehicle Satisfaction Survey was in the field. We were able to add the new Sonata to the 2010 survey to see how this newcomer would compare with 2010 model year competition. Nine-hundred seventy-five owners of the new Sonata responded to AutoPacific's survey on our VehicleVoice survey site.

The results were astonishing. The Sonata scored the highest ratings ever in the 14 year history of AutoPacific's vehicle satisfaction research. As a 2011 model year car, the Sonata was not eligible for AutoPacific's 2010 Vehicle Satisfaction Award, but we felt it was only right to recognize the Sonata in some way. Hence, AutoPacific is awarding the 2011 Hyundai Sonata with its first-ever President's Award.

Continue reading "2011 Hyundai Sonata Wins AutoPacific President's Award" »

Posted by George Peterson at 12:00 AM | Permalink | Comments (0)

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The 2010 Luxury Crossover segment winner is the Lexus RX, outscoring strong domestic and import brand competition in the segment. Lexus dominates their segment, with a package owners consistently give high marks to.

This third-generation RX is slightly larger than the previous model giving it a notably larger exterior size and greater interior room; it's no wonder the RX was tops in its class in consumer satisfaction with exterior size, driver's seat comfort and rear seat comfort.

The VSA's measure both importance and satisfaction and the RX performed where it matters most to consumers. Areas of highest importance to consumers in the Luxury Crossover SUV segment are reputation, reliability, durability and driver's seat comfort. The RX scored best in class in each of those attributes, as well as ease of getting in and out and feel of interior fabrics and materials.

A well-deserved class winner.

For a complete list of winners and description of the Awards, click here.

Posted by Stephanie Brinley at 9:33 AM | Permalink | Comments (0)

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Retaking its claim as top Premium Compact Car, the Volkswagen GTI, a 2008 VSA winner, is once again top rated by owners in satisfaction.

The GTI came out tops in this segment over some strong competition, including the MINI Cooper and Volvo C30. As might be expected, the GTI scored an impressive 4.9 out of a possible 5.0 with respect to being fun to drive. Looking for a compact car that's quiet, comfortable and innovative? The GTI rated highest with consumers in driver's seat comfort, interior quietness and innovative technology. Other strong attributes include ride, handling, interior styling and ease of getting in and out.

For a complete list of winners and description of the Awards, click here.

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The prior-generation Ford Taurus was no stranger to AutoPacific's VSA due to its elevated seating position and cavernous interior. If there was any nit to pick, it was its milquetoast styling. Ford answered with the expressively styled 2010 Taurus, which may boast a bit less room but adds a big dose of appeal. Owners of the 2010 Taurus tell us that it was probably the right trade-off.

Big Victory in Segment. The new Taurus was rated highest in segment in an impressive 32 of 48 attributes, including driver's seat comfort, cargo space, exterior and interior styling, handling and innovative technology. Clearly, Ford has another winner on its hands with the latest edition of this venerable nameplate.

For a complete list of winners and description of the Awards, click here.

Posted by Stephanie Brinley at 9:05 AM | Permalink | Comments (0)

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The Ford F-150 came home with almost all the marbles with respect to Vehicle Satisfaction in the Large Pickup segment, including full-size and compact pickup trucks. Of the 48 attributes measured, the F-150 came in first in class (or tied for first) with respect to 45. Pretty impressive, particularly in a segment with some of the most demanding, and most loyal, owners.

It is no wonder that the Ford F-150 is a top seller. When it comes to full-size pickup trucks, clearly Ford knows how to satisfy the customer. The F-150 is perennially one of the best selling vehicles of any kind in the USA, and its top-rated satisfaction scores in so many categories validates Ford's success in the pickup segment.

For a complete list of winners and description of the Awards, click here.

Posted by Stephanie Brinley at 8:25 AM | Permalink | Comments (0)

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The Nissan Maxima has a long history of success in AutoPacific's research, scoring class-winning VSA wins in 2004, 2005, and 2007. This year's Maxima took the segment crown back again, with the 2010 Maxima winning top honors in the Luxury Mid-Size Car segment. The Maxima was particularly highly rated with respect to driver's seat comfort, exterior and interior styling, power/acceleration and being fun to drive.

While seemingly minor changes, Nissan moved Bluetooth and XM satellite radio to standard equipment for 2010MY, as well as upgrading from an aux jack to a USB port for MP3 players, the end result brought Maxima back to the top.

Once again, the Maxima shines!

For a complete list of winners and description of the Awards, click here.

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The freshly revised 2010 Hyundai Tucson is a dramatic departure from its predecessor, with expressive styling and the latest technology, while remaining true to Hyundai's value proposition. Owners find this to be a very satisfying combination.

The Tucson is top rated (or tied for top rated) in a large number of attributes including: overall satisfaction, exterior size, exterior styling, power/acceleration, fuel economy, safety features and overall quality.

What a long way Hyundai has come! Well done.

For a complete list of winners and description of the Awards, click here.

Posted by Stephanie Brinley at 7:52 AM | Permalink | Comments (0)

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The Camaro is back, and its long awaited return comes with great satisfaction from its owners. As might be expected, the Camaro scored particularly well with respect to exterior and interior appearance, power/acceleration, braking, handling and just being fun to drive. Image and overall quality were also rated best in class.

Despite the more frugal sensibilities these days, Camaro makes a strong case for itself perhaps because it provides a just-right combination of emotion and rationality. Who can argue with its rakish looks, 304HP, and 29 mpg?

For a complete list of winners and description of the Awards, click here.

Posted by Stephanie Brinley at 7:37 AM | Permalink | Comments (0)

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Owners of the 2010 Honda Accord rate the car strongly a give the Accord a win in the hotly contested Premium Mid-Size Car Category. The Accord's victory comes with the car winning twenty-two of forty-eight satisfaction categories.

Accord Delivers on Honda's Promise Accord's win comes from some superlative scores (4.5 or higher on a 5.0-point rating scale) including: seating capacity (EPA rates Accord as a Large Car, not a Mid-Size Car), driver's seat comfort, vehicle and brand reputation, color, power and acceleration, braking, handling, reliable/dependable, forward visibility, safety features and durable/long lasting. Clearly, the Accord delivers its owners the promise of "Honda" - reputation, reliability, dependability and durability.

Posted by George Peterson at 5:25 AM | Permalink | Comments (0)

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In its last year before being replaced and in the face of an all new Toyota Sienna Minivan, Honda Odyssey owners rated the Odyssey tops in its class in AutoPacific's 2010 Vehicle Satisfaction Award research.

Overwhelming Minivan Victory Odyssey's win is overwhelming. Its owners gave Odyssey the highest ratings in thirty-five of forty-eight categories. Odyssey won superlative ratings (4.5 or higher on a 5-point rating scale) in: overall satisfaction, exterior size, ease of getting in and out, driver's seat comfort, overall seating capacity, second row seat comfort, cargo space, vehicle reputation, brand reputation, color, exterior and interior styling... the list goes on.

Next Gen Odyssey Needs to be Outstanding The 2010 Odyssey is a hard act to follow. With a new Odyssey getting ready for launch late in the 2010 calendar year, Honda will need another superlative performance to match its outgoing Minivan.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 8:11 AM | Permalink | Comments (0)

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Updates Keep Escape At the Top of the Pack The owners of the 2010 Ford Escape rated their satisfaction with the Mid-Size Crossover Sport Utility Vehicle tops in its class. This is an especially interesting win because Escape is has retained its basic style since it was introduced as the first American Crossover SUV way back in 2000. There was a moderate styling update in 2007 followed by a major powertrain update in 2008, but Escape wins over newer Mid-Size Crossover SUV designs. We have always thought Escape resides in a sweet spot among smaller SUVs and this win proves we are right.

The Escape has highest ratings for overall satisfaction in its class. Other superlative ratings (4.5 or higher on a 5.0 point rating scale) include: feeling safe while driving, wheels and tires. Other strong ratings for Escape are: ride, audio system performance, innovative technology, overall dealership experience and value for the money.

Ford can honestly say that they have invested in the right updates for the Escape over the years to keep it at the top of the pack.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 7:54 AM | Permalink | Comments (0)

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Cadillac's owners' cumulative scores for each Cadillac model in AutoPacific's 2010 Vehicle Satisfaction research have given Cadillac a win in the race to be best brand overall. Cadillac outpoints Lexus, Mercedes-Benz, Lincoln and Buick (top Popular Brand). This is Cadillac's seventh win in the past eleven years. Winning so often is testament that Cadillac is selling to buyers who really appreciate their vehicles.

The Cadillac Escalade Luxury Sport Utility Vehicle is the only Cadillac winning its class outright, but the CTS, the STS, the DTS and the SRX scored well enough to move Cadillac into overall leadership.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 7:35 AM | Permalink | Comments (0)

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Buick and Cadillac Win Top Brand Awards Buick wins the AutoPacific 2010 Vehicle Satisfaction Award for top Popular Brand. Buick's feat completes a General Motors sweep of brand winners - Cadillac wins as top Premium Brand.

With three vehicles - LaCrosse, Lucerne and Enclave - Buick has achieved superior scores overall topping Honda, Ford, GMC, Mercury and Hyundai among Popular Brands. Some might contend Buick is a Premium Brand. If Buick had been included in the Premium Brand list it would have come in behind Cadillac, Lexus, Mercedes-Benz and Lincoln. Buick's performance is excellent whatever class the brand is entered into.

Class Without Ostentation With a "mature" buyer base, Buick has to score highly in ease of use, easy to get into and out of, comfort and quietness. A Buick buyer demands transportation that does not challenge them or their neighbors. They want a vehicle that conveys class without ostentation. With Buick, they have it.

For a complete list of winners and description of the Awards, click here.

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Acadia Noses Out Ford Flex for VSA It turns out the Large Crossover SUV segment has become a very competitive place. The 2010 GMC Acadia won the class nosing out the Ford Flex. The Acadia scored 711 VSA points in its victory to the Flex rating of 704. Acadia won twenty-one of the forty-eight categories. Flex won twenty-two. So, Acadia's win came by more consistency overall in the ratings.

Solid Performance in VSA Acadia scored particularly well (4.5 or over on a 5-point rating scale) in exterior size, ease of loading and unloading cargo, vehicle's reputation, exterior color, exterior styling, interior styling, interior fabrics and materials. Acadia also did well in dynamic characteristics like braking, handling and fun to drive. Owners perceive Acadia to be very reliable and dependable, with high quality. Acadia owners say they feel safe in the Acadia and rate its safety features highest.

Acadia's sister vehicle in the General Motors Lambda Platform - the Chevrolet Traverse - won one of the forty-eight categories - tops in interior storage compartments.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 3:57 PM | Permalink | Comments (0)

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Ridgeline Wins 2010 VSA Honda Ridgeline wins AutoPacific's 2010 Vehicle Satisfaction Award for compact pickup trucks. Its highest ratings (4.5 or higher on a 5.0 point rating scale) were for overall satisfaction, seating capacity, ease of loading and unloading cargo, vehicle reputation, brand reputation, feeling safe while driving, safety features, and overall quality.

Ridgeline Tops in Satisfaction For 24 of 48 Attributes Overall, Ridgeline was rated tops in twenty-four of forty-eight attributes. In addition to those noted above, Ridgeline wins the class comfort and convenience areas like rear seat comfort (since all are double cabs/crew cabs), interior fabrics and materials and interior styling, It also wins in other practical areas like cargo space and capacity, braking, handling and ride. Honda's reputation for durability/quality/reliability follows through to the Ridgeline with Ridgeline owners giving the vehicle top ratings.

Ridgeline is also tops in important value categories - value for the money and anticipated resale value.

Ridgeline is a Tough Act to Follow Among compact pickups, Ridgeline is a class act. Given its unique unit body construction no one else in the class has or is likely to have it is a tough act to follow.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 2:56 PM | Permalink | Comments (0)

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Funky First Timer - cube Wins VSA First time out of the box, the funky cute Nissan cube (with a small "c") wins AutoPacific's 2010 Vehicle Satisfaction Award for Compact Cars. The cube is a tour de force in packaging winning its class in ease of getting in and out, seating capacity, flexible seating and, possibly most important in this class, cupholder design and size. cube beats some serious competition - Volkswagen Golf, Volkswagen New Beetle, Kia Forte, Honda Civic. It doesn't win by sheer force of winning numerous categories. It wins by having very respectable ratings in all.

The cube is a pleasure to drive if you are just loafing around town. It turns heads and mostly gets thumbs up from other drivers. The buyers run the gamut from GenY through Boomers. GenY buyers are looking for cool transportation that doesn't cost much and can carry their buddies and some stuff. Boomers are looking for an affordable small vehicle that is easy to live with, easy to get into and out of and can carry adults in the rear seat. When you exit a cube, you usually have a smile on your face.

cube is a FLOATER One of our analysts calls it FLOATING. This is when you just go out for a relaxing drive on the weekend with no particular place or time in mind. cube is perfect for that. It's a perfect FLOATER.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 2:30 PM | Permalink | Comments (0)

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LS460 Consistent Winner The Lexus LS460 premium luxury sedan won AutoPacific's 2010 Vehicle Satisfaction Award (VSA) for its class. The Lexus LS has been a consistent winner in its class winning nine of the eleven possible awards since the 2000 model year.

So, what makes the LS460 outpoint its competition? It rates highest in overall satisfaction with an almost perfect 4.9 rating out of 5.0 rating points. Its quality is also rated 4.9. It scores almost as impressive ratings in ride, durability/reliability and feeling safe while driving. LS also does extremely well in exterior size, ease of getting in and out, seating capacity and driver's seat comfort. Out of 48 attributes, Lexus LS was the winner of thirteen.

These attributes have historically been perceived to be "owned" by European luxury cars, but over the years Lexus has shown that the LS is more than a serious competitor to entries from Europe and winning in nine of the eleven most recent years is testament to Lexus' outstanding quality and reliability. When we mention "Quality" in relation to premium brands Lexus is the brand usually carrying that banner.

For a complete list of winners and description of the Awards, click here.

Posted by George Peterson at 2:07 PM | Permalink | Comments (0)

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Two-Year Purchase Intention Down

TUSTIN, Calif. (May 3, 2010) - AutoPacific, an authoritative automotive research and insight company, regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just completed Fuel Price Impact Survey show some surprising results, and are summarized below.

While there are many indications that the recession is ending, at least in terms of new vehicle sales it may be too early to declare victory, as expressed intent to purchase a new car or truck in the next two years has slightly declined over the January to March period.

Over 1,000 respondents completed AutoPacific's March 2010 wave of its Fuel Price Impact Survey.

Continue reading "Too Early to Declare the Auto Recession Over?" »

Posted by Stephanie Brinley at 10:57 AM | Permalink | Comments (0)

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Women owning HUMMERs have a strong affinity for ten consumer brands in the USA.

AutoPacific's Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific's Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe's, Apple, Sony, Hugo Boss, Costco, McDonalds and more.

What the study shows is that you likely won't find a Porsche driven by a woman in a Walmart parking lot, but you are likely to find a Land Rover driven by a woman at an Apple Store. Using these data AutoPacific can develop clear profiles of the dynamics between these auto brands and consumer brands.

Looking only at female buyers, HUMMER buyers were most likely to shop at Lowe's, Old Navy, The Gap, Walmart and to buy Coca Cola, Levi's, Axe, LG, HP and Hugo Boss.

The only other brand that came close to HUMMER gals was Land Rover. They were tops in Polo, Methoc, Sony, Gucci, Hugo Boss and HP. They were also in the top five among Trader Joe's, Whole Foods, Apple, Starbucks, Costco and Louis Vuitton shoppers.

Posted by George Peterson at 11:15 AM | Permalink | Comments (0)

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AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers

TUSTIN, Calif. USA and MANNHEIM, Germany (December 9, 2009) - Tightening CAFE standards may force smaller cars on US car buyers who are not inclined to downsize. "Our research shows that, despite what the U.S. Government is telling us, few Americans want to downsize to smaller cars," says George Peterson, President of AutoPacific, "Finding more buyers inclined to purchase smaller cars will not be easy."

For years, the US automobile industry has relied heavily on analyzing demographic factors in order to segment the marketplace, and sell consumers vehicles with different characteristics. Traditional socio-demographic targeting using variables such as sex, age, education or income, has been the norm. While many manufacturers have tried to create independent systems for segmenting the market, the results are often short-lived, and lack a global perspective in an industry that clearly must design and sell vehicles on a global level.

Continue reading "Selling Smaller Cars in the US Won't be Child's Play" »

Posted by Stephanie Brinley at 11:35 AM | Permalink | Comments (0)

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Reconciling Consumer Expectations with Reality Won't be Easy

TUSTIN, Calif. (December 2, 2009) -- A study released today by automotive research firm AutoPacific shows that while consideration for alternative fueled vehicles is on the rise, it is often driven by economic forces, rather than consumer desire to help the planet. "We have witnessed that hybrid consideration increased with fuel price, until people became used to higher fuel prices," says Jim Hossack, Vice President of AutoPacific. "Fuel prices have settled down in 2009 and so has demand for hybrid vehicles"

Going green will not be a walk in the park. Hybrid considerers are 10 percentage points more likely than gasoline considerers to agree with the statement, "I am prepared to pay a higher price for an environmentally friendly vehicle." This is even truer for plug-in hybrid considerers (+17 percentage points) and pure electric considerers (+ 19 percentage points). However, they plan to pay between $2,000 and $5,000 less on their next vehicle than gasoline considerers. "Clearly, there is a disconnect here. While green car considerers indicate that are willing to pay more, they are actually budgeting less for their next car. This needs to be reconciled, or alternative fueled vehicles may stall in the marketplace," said Hossack.

Continue reading "Do Green Cars Really Add Up?" »

Posted by Stephanie Brinley at 8:36 AM | Permalink | Comments (0)

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Survey Shows Generation Y Frequently Multitasking While Driving

TUSTIN, Calif. (October 21, 2009) -- Willing to embrace new brands, new technology and alternative powertrains, Generation Y will redefine the automotive market. A just released study on Generation Y new vehicle buyers in the United States shows Generation Y consumers are more likely than the generations before them to consider purchasing a Chinese or Indian branded vehicle, more willing to accept hybrid powertrains, and more likely to want the latest entertainment technology in their vehicle. As the largest generation since the Baby Boomers continues to gain spending power and enter the new-car market, which automakers will win their confidence? AutoPacific's study underscores the opportunities for automakers to reach Generation Y consumers as they move through their Teen, Young Adult and Young Family life-stages.

"Growing up with continuously evolving technology and electronics has given Generation Y a unique ability to adapt easily to change, a willingness to accept new brands, and an expectation that their vehicle provide the best of what is available," said George Peterson, president of AutoPacific, the research firm that conducted the study. Though many Generation Y consumers would choose a trip around the world over a luxury vehicle, Generation Y does expect that the vehicle they buy will be more than just basic transportation. "Generation Y is more likely than older generations to own portable electronics, more likely to research their vehicle options on the Internet, and an astonishing 29%points more likely to frequently multi-task while driving. They know what's out there, they know the economical and environmental problems we face, and their vehicle expectations reflect that knowledge."

Continue reading "Generation Y Open To New Brands, New Technology And Hybrids" »

Posted by Stephanie Brinley at 5:35 AM | Permalink | Comments (0)

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Survey Shows What Buyers Want - And Their Hesitation to Think Small

TUSTIN, Calif. (Sept. 9, 2009) - A just released study on the future of small cars in the United States shows American consumers are increasingly interested in smaller cars, but with reservations about size and features. The study underscores the challenge automakers face in trying to meet government mandated improvements in fuel economy while still delivering what consumers want and will buy. Many carmakers have recently introduced new, smaller cars to the market and are launching more in the future.

"Our research indicates that American car buyers are definitely willing to buy a more fuel-efficient car, but that they don't want it to be much smaller than what they are driving today," said George Peterson, president of AutoPacific, the research firm that conducted the study. "Tomorrow's successful small car won't be tiny. It will be reasonably sized, have increased fuel economy, adequate performance and a full load of customer features."

Continue reading "Small Cars, Big Market?" »

Posted by Stephanie Brinley at 5:29 PM | Permalink | Comments (1)

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Awards Show Consumers Enjoy Luxury and Size
(August 11, 2009) -- Right brain, left brain; the practical versus the emotional -- an age-old dilemma often at the center of decision making when buying a new car or truck. The 2009 Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new-car buyers find vehicles that best satisfy all of their personal-transportation needs. The fourth annual Motorist Choice Awards survey, announced today, scores 196 cars, trucks, crossovers and SUVs. With the top overall scores in both owner satisfaction and value, the Lexus LS placed highest of any 2009 model year vehicle.

Large and luxury vehicles dominated this year's results. The top 34 ranked cars, and 106 of the top 107, are large cars, luxury cars, sport utility vehicles, crossover SUVs or minivans. Only one small car, the BMW 1-Series, scored in the top 100, landing in the 35th slot. Toyota Prius is the next-highest-scoring small car, coming in 107th.

Awards are given for top-scoring vehicles scoring in each of twenty-three segments, as well as for the top-scoring brand. Nine manufacturers earned segment wins, led by Toyota with nine awards (including three for Lexus), followed by General Motors with six (Chevrolet 4, Cadillac 2), Honda with three, and Chrysler with two (Dodge 1, Jeep 1). Audi, Ford, Hyundai, Nissan and Volkswagen took top honors in one segment each.

(And check out our video on YouTube.)

Continue reading "Motorist Choice Awards Reveal Vehicles That Please Both Hearts And Minds" »

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New Study Shows Willingness to Accept Unknown Brands

Tustin, CA (July 28, 2009) -- Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles. This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U. S. since the 1980s.

"As Hyundai and Kia have been on the American scene for decades now, it's surprising that consideration for Chinese and Indian brands, sight unseen, would be about as strong as it is for the Korean brands," said George Peterson, president of automotive research firm AutoPacific and author of the study. "However, with so many premium and high-tech non-automotive products already being made in China and purchased by Americans, why not automobiles too? It appears that buyers in America are willing to give Chinese and Indian vehicles a chance right out of the box. Understanding these consumers will be critically important to the success of any newcomer."

Continue reading "Americans Open to Vehicles From China And India" »

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