VehicleVoice News

2010 Ford Mustang Shelby GT500: America, Hell Yeah!

2010-03-09T17:00:00Z

Whenever I evaluate a vehicle, I always pick an appropriate soundtrack. You see, I'm all about immersing myself into the experience of whatever a given car is supposed to represent. A bad-to-the-bone pickup truck? I'll put on some Johnny Cash (or if it's a Chevy truck, Bob Seger, of course). A stylish high-performance German coupe? I'll cue up some nu-jazz, perhaps from the likes of Christian Prommer's Drumlesson or Jazzanova. So, when I grabbed the keys to the Mustang Shelby GT500 with 540 supercharged horses, the only song that could possibly come to mind was the theme song from Team America whose title we can't print here...but look at the title of this story, replace the word "Hell" and use your imagination. Expletive-filled and crass, to be sure, but then again, so is the Shelby GT500.

]]> The GT500 is the pinnacle of the Mustang lineup. It boasts the aforementioned supercharged 5.4L V8 (which gets an aluminum block and 10 more horsepower than our test car for 2011) that is positively symphonic with its frightening roar and persistent whine from the blower. It puts its power to the archaic live rear axle through a six-speed Tremec manual transmission that actually requires some muscle to shift through the gears. Naturally, it also gets SVT-fettled suspension settings and some serious-looking brakes.

Driving it in traffic is akin to bringing a nuke to a fireworks show. In bumper to bumper Southern California traffic, you're always aware that there is 540HP to be unleashed, even though you're crawling at 5 mph. Frankly, it's a bit disheartening. But get it out on the open road and with all that noise and furious acceleration, you'll feel like you've been hurled forward by the angry hand of Zeus. I'm pretty sure it's the fastest car I've personally driven.

Driving it in normal traffic actually requires a few minutes of recalibration as giving it even moderately aggressive throttle in first and second gears results in furious wheelspin. It's probably best to leave the traction and stability control on during normal driving, as mid-turn the car will get sideways with the slightest provocation of the go-pedal. That's addictive fun when you want it, but hair-raising when you don't.

In a nutshell, this is one kick-butt, take-no-prisoners car. It's brash, loud, uncouth, and all the more loveable for it. In this age of politically correct automobiles (not that we're against progress), it's kinda refreshing to get behind the wheel of this hooligan with a bad drinking problem (I only averaged about 12mpg during my drive according to the car's trip computer).

I'd be remiss if I didn't mention the configurable gauge lighting. One of the available settings has the instruments lit up in red, white, and blue. America, Hell Yeah indeed!

HUMMER Gals Love Consumer Brands

2010-03-02T19:15:33Z

Women owning HUMMERs have a strong affinity for ten consumer brands in the USA.

AutoPacific's Research Suite database that annually collects the opinions of over 30,000 buyers of new cars and light trucks asked which of 27 brands a new owner would buy from. The results from AutoPacific's Consumer Brands Study clearly show the interrelationship between owners of auto brands and buyers of twenty-seven consumer brands like Walmart, Lowe's, Apple, Sony, Hugo Boss, Costco, McDonalds and more.

What the study shows is that you likely won't find a Porsche driven by a woman in a Walmart parking lot, but you are likely to find a Land Rover driven by a woman at an Apple Store. Using these data AutoPacific can develop clear profiles of the dynamics between these auto brands and consumer brands.

Looking only at female buyers, HUMMER buyers were most likely to shop at Lowe's, Old Navy, The Gap, Walmart and to buy Coca Cola, Levi's, Axe, LG, HP and Hugo Boss.

The only other brand that came close to HUMMER gals was Land Rover. They were tops in Polo, Methoc, Sony, Gucci, Hugo Boss and HP. They were also in the top five among Trader Joe's, Whole Foods, Apple, Starbucks, Costco and Louis Vuitton shoppers.

First Drive: 2011 Hyundai Sonata Delivers

2010-03-02T17:00:00Z

Sexy and Strong. And a Hyundai.
Hyundai has is developing its sense of style, seen in Genesis and followed up with the 2011 Sonata. This Sonata offers style inside and out, interior space and functionality, and entertaining driving dynamics. Easy on the pocketbook and easy on the eyes should be a killer combination.

Hyundai calls this design philosophy fluidic sculpture. Aside from sounding a bit like a physics experiment, the result is an expressive sedan in a sea of sameness. Though the grille could be called over-complicated, the sculpture in bodysides and hood is refreshing, one of the youngest of automakers. The chrome strip that runs below the window line, over the front quarter panels, and all the way down to heavily detailed headlights is a particularly attractive--and difficult to manufacture--element. This Sonata looks more expensive than it is. Even better, this exterior is matched with an equally good-looking, feature-laden interior.

The Sonata will offer four-cylinder power only, a brave choice. The 2.4L example we drove will be followed up by a turbo 2.0L and a hybrid by the end of the year. Details will be revealed at the 2010 New York auto show, but Hyundai has promised "substantially" more than 250HP from the turbo 2.0L.

]]> Journalists Prove Sonata's EPA-Rated Fuel Economy Easily Bested in the Real World
To media drive attendees, Hyundai CEO John Krafcik threw down a friendly challenge: Get better fuel economy on the same route than he did. The challenge was specific to two route sections, with the bogey set at 38.4mpg in Twisty Road Smiles Per Gallon challenge and 47.8mpg for the Ultimate Hypermiling Challenge. (The car's trip computers were used to get results, and winners needed to average 50MPH on the twisty-road challenge.)

On the twisty challenge, nearly a dozen were able to return better fuel economy than Krafcik, with the best returning 44pmg. Three beat the hypermiling 47.8mpg (a 52.8mpg, 49.7mpg, and 49.0mpg). The competitive fire did not burn as deeply in our car, but we managed 31.1mpg and 30.4mpg for the competition legs.

Only ten drivers over three days returned Sonatas with less than 30mpg on these legs; only four of those came back with less than 25mpg. Everyday drivers should easily see results close or better than the EPA 23/35mpg city/highway ratings, and Hyundai found a fun way for us to prove the point.

Sonata's strong fuel economy is supported by usable power--25HP more than the outgoing I4. The 2HP is difference between SE (200HP) and Limited (198HP) models is transparent, but the powertrain delivered respectable right-foot performance over the 100 miles I spent behind the wheel. An I4-only lineup enabled a lighter Sonata--it does not need structural reinforcements to support a heavier V6 engine. For you, this means a stronger power-to-weight ratio than most, contributing to energetic driving.

Dynamically, steering provides firm feedback and the nimble chassis returns an appropriately comfortable ride. Brakes are responsive and both pedal feel and travel nicely weighted and balanced. The gearbox is smooth and shifts happen at just the right time, with no hunting.

Hyundai is brave going with all four-cylinder power, and may be as ahead of the curve as they believe themselves to be. With an efficient 200HP base engine to brag about, cylinder count is less important. Nearly 60% of mid-size car shoppers say they're looking for a V6, only 10 to 20% actually buy one. Price is more often a factor than fuel economy, as V6 cars are typically more expensive and feature-laden.

Inside as Pretty as Outside
The expressive interior also offers dramatic forms, quality materials, and modern textures. Sonata takes a generous, not ground-breaking, equipment list. We'll have to wait until about January 2011 to hear Hyundai's telematics plan--which will not use the Microsoft Autos-based system that supports Kia's UVO and Ford's Sync.

The Limited offers a deep red leather interior option, and even rear heated seats can be had. Available conveniences, depending on trim level, include smart key and push-button start, touch-screen nav, rear backup camera, paddle shifters, HD radio, and second-row air vents. Three audio systems are offered, including Hyundai's in-house developed midline Dimension audio system and the premium Infinity system.

Safety continues high on Hyundai's agenda, and the Sonata has standard Bluetooth phone (and streaming audio), electronic stability control, active front headrests, and six airbags. Look for systems like lane-departure warning and blind-spot alert to find their way into Sonata's safety package over the coming years, but with today's safety measures the 2011 Sonata was awarded an IIHS Top Pick rating. The navigation and Bluetooth systems worked well, both easy to set up and comfortable to use. The nav system graphics and resolution are among the best available.

Hyundai's fit factors are fully competitive, as are interior materials. Sonata offers a tight, rattle-free environment. Most of the upper touch-points offer some level of soft-touch feel, but the lower points--which consumers touch less often--are still a stiff, hard plastic. Honda and Toyota have long been praised for high-quality interiors, but this interior is as good, and better-looking to boot. Ford and GM are, in fact, the leaders in recent mid-size interiors. Terrific as Sonata is, the Ford Fusion and Chevrolet Malibu offer softer interiors, also with terrific design.

A Worthy Choice
Sonata has got great looks, competitive pricing, offers all the amenities a family needs, an affordable powertrain, and Hyundai's assurance programs. If you're looking for a mid-size sedan, consider this Sonata. Slightly less expensive than the competition ($19,195 to $27,195 at launch), you may find it wins your heart as well as your good sense. If not, you'll at least start to understand how good Hyundai is today.

Consumer Car Choices Counter to What Government Mandates

2010-02-12T14:53:04Z

Interest in Small Cars, Hybrids
Declines Despite Fuel Price Increase

TUSTIN, Calif. (February 11, 2010) - AutoPacific regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just-completed Fuel Price Impact Survey show very surprising results.

Governmental mandates and consumer desires appear to be moving at cross-purposes. At a time when Congress and the Obama Administration are mandating more fuel efficiency, fuel price increases have moderated. Consumer preferences are swinging in the direction opposite what the government desires. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically. Over 1,000 respondents completed AutoPacific's January 2010 wave of its Fuel Price Impact Study.

]]> Fuel Prices Increasing at a Moderate Pace
The median fuel price paid in January 2010 was $2.69 per gallon, up only 21 cents from July 2009, but up 80 cents per gallon from January 2009. Fuel prices increased significantly over the first half of 2009, but have significantly moderated over the last six months.

Interest in Small Cars and Hybrids Fades
Study respondents are asked what kind of vehicle respondents would select if they were to replace their primary vehicle today. In January 2009, 24% selected a Small Car. By June 2009, Small Car consideration had fallen by a third to 16% and fell another third to 12% in January 2010. In one year, consideration for Small Cars has fallen by a half. During this time, the price of fuel went up, but the interest in small cars went down. Perhaps Americans have become accustomed to higher gasoline prices.

The story with respect to hybrids is even more dramatic. Despite an 80-cent-per-gallon increase in the price of fuel, hybrid intention is down from 25% a year ago to 14% six months ago to 11% in January 2010. Is the bloom off the hybrid rose?

Are SUVs and Pickups on the Comeback Trail?
The small car results are in dramatic contrast to the replacement vehicle intention with respect to SUVs: 16% a year ago, 20% six months ago, and 26% in January 2010--an increase of 63%. Pickup truck intention follows a similar pattern: 10% a year ago, 12% six months ago, and 15% this January, for a 50% increase. "What a short memory we have," said Jim Hossack, the studies' author.

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://news.vehiclevoice.com.

Toyota Recall Customer FAQs

2010-02-04T02:25:50Z

The Toyota recalls over sticking accelerator pedals are causing quite a stir this week, one which has grown in volume, really, over months and years. The fallout may be severe for Toyota, depending on how long it takes to fully resolve the issues and whether or not an additional recall regarding the Prius brake system is also required--voluntary or not. The situation is particularly bad for a company that had built a personality based on reliability and safety. No doubt, they will be taken to task. No doubt, mistakes were made. Also no doubt, the media frenzy is turning an already difficult and serious recall situation into recall fever.

But, while the drama plays out on local and national news, and our hard-working Congresspeople ensure they publicly flog Toyota and get their two cents in and "keep us safe," there are real people with real questions. Toyota has some answers for customers, and we'd like to share them with you.

Follow the jump for Toyota's relatively thorough and clear FAQs, including information on both the accelerator pedal and floor mat recalls, and what to do in an emergency.

]]> Customer FAQs Regarding the Sticking Accelerator Pedal and Floor Mat Pedal Entrapment Recalls

STICKING ACCLERATOR PEDAL RECALL
Which models are involved in the sticking accelerator pedal recall/stop sale?
Toyota's accelerator pedal recall and suspension of sales is confined to the following Toyota Division vehicles:

• Certain 2009-2010 RAV4*,
• Certain 2009-2010 Corolla*,
• 2009-2010 Matrix,
• 2005-2010 Avalon,
• Certain 2007-2010 Camry*,
• Certain 2010 Highlander*,
• 2007-2010 Tundra,
• 2008-2010 Sequoia

*Highlander hybrids and Camry hybrids are not involved in this action and will remain for sale. Further, Camry, RAV 4, Corolla and Highlander vehicles with VINs that begin with "J" are not involved.

What is a "VIN" and how do I find it on my automobile?
A Vehicle Identification Number (VIN) is a 17-character sequence of numbers and letters that is used by the automobile industry to uniquely identify motor vehicles. It can be viewed through the windshield on the driver's side at the front of the dashboard.

In addition, the VIN number is also located on a sticker located the driver's side pillar, with the tire inflation information and on the vehicle's registration.

Why are mechanically similar Lexus and Scion vehicles not involved in this recall?
The recall involved pedal is confined to one of Toyota's suppliers. That supplier's pedals are not used on Lexus and Scion vehicles.

What is the problem that could cause accelerators to stick and led to the recall?
The issue involves a friction device in the pedal designed to provide the proper "feel" by adding resistance and making the pedal steady and stable.

This friction device includes a "shoe" that rubs against an adjoining surface during normal pedal operation. Due to the materials used, wear and environmental conditions, these surfaces may, over time, begin to stick and release instead of operating smoothly. In some cases, friction could increase to a point that the pedal is slow to return to the idle position or, in rare cases, the pedal sticks, leaving the throttle partially open.

What is the solution Toyota announced to fix sticking accelerator pedals?
Toyota's engineers have developed and rigorously tested a solution that is both effective and simple. A precision-cut steel reinforcement bar will be installed into the accelerator pedal assembly, thereby eliminating the excess friction that has caused pedals to stick in rare instances.

How does a steel reinforcement bar solve this problem?
The steel reinforcement bar will reduce the surface tension between the friction shoe and the adjoining surface. With this reinforcement in place, the excess friction that can cause the pedal to stick is eliminated.

How does Toyota know that this solution will be effective?
Toyota has confirmed the effectiveness of the newly reinforced pedals through rigorous testing on pedal assemblies that had previously shown a tendency to stick. Nothing is more important to Toyota than the safety and satisfaction of our customers, and Toyota has high confidence in its solution for fixing our customers' vehicles.

When can I get my vehicle fixed?
Toyota will begin contacting customers to let them know when to bring in their vehicles for the fix, and some of them will be notified as early as this week (Week beginning, Monday, February 1). Because of the number of vehicles involved, it will take time to process and mail the instructions to all involved vehicle owners, and Toyota appreciates its owners' patience during this time. Owners will only receive a letter if their vehicle is involved in the recall. Upon receipt of an owner notification letter than their vehicle is involved, owners will be asked to please contact a local Toyota dealership to schedule an appointment to have their vehicle fixed.

At Toyota, our highest priority has been to quickly and effectively address the needs of owners of involved vehicles. Parts to reinforce the pedals are already being shipped for use by dealers, and many Toyota dealers will work extended hours to complete the recall campaign as quickly and conveniently as possible -- some even staying open 24 hours a day.

Does the reinforced pedal feel any different?
Drivers should not notice any change in the feel of the pedal.

How long will it take for a dealer to repair my automobile?
The actual repair involves about 30 minutes' work.

Is the repair covered by warranty? Will drivers have to pay any money out of pocket for this work?
Toyota will cover all repair costs associated with this work.

Is my car safe to drive if it has not yet received this solution?
To be clear, the condition is rare and generally does not occur suddenly. It can occur when the pedal mechanism becomes worn and, in certain conditions, the accelerator pedal may become harder to depress, slower to return or, in the worst case, stuck in a partially depressed position.

Customers who experience an accelerator pedal that is hard to depress, slow to return or is unsmooth during operation should drive the vehicle to a safe location, shut off the engine and contact a Toyota dealer contacted for assistance.

What if you experience a sticking accelerator pedal while driving?
Each circumstance may vary, and drivers must use their best judgment, but Toyota recommends taking the following actions:

• If you need to stop immediately, the vehicle can be controlled by stepping on the brake pedal with both feet using firm and steady pressure. Do not pump the brake pedal as it will deplete the vacuum utilized for the power brake assist.
• Shift the transmission gear selector to the Neutral (N) position and use the brakes to make a controlled stop at the side of the road and turn off the engine.
• If unable to put the vehicle in Neutral, turn the engine OFF. This will not cause loss of steering or braking control, but the power assist to these systems will be lost.
o If the vehicle is equipped with an Engine Start/Stop button, firmly and steadily push the button for at least three seconds to turn off the engine. Do NOT tap the Engine Start/Stop button.
o If the vehicle is equipped with a conventional key-ignition, turn the ignition key to the ACC position to turn off the engine. Do NOT remove the key from the ignition as this will lock the steering wheel.

What do I do if I believe I am experiencing a sticking accelerator pedal before my car receives the remedy? Should I bring my car to a dealer?
Customers who experience an accelerator pedal that is hard to depress, slow to return or is unsmooth during operation should drive the vehicle to a safe location, shut off the engine and contact a Toyota dealer contacted for assistance.

Otherwise, if you are not experiencing any of these issues with your accelerator pedal, Toyota is confident that your vehicle is safe to drive, and no action is required at this time. Toyota will begin contacting customers to let them know when to bring in their vehicles for the fix, and some of them will be notified as early as this week.

What if my vehicle is also involved in the floor mat recall? Which will be addressed first?
Toyota is working to coordinate the pedal entrapment and the sticking pedal recalls to minimize the number of customers who will have to have two service visits.

Are you continuing to investigate other models for this sticking pedal issue?
Toyota is confident that all models that contain the potentially sticking pedals have been identified.

Why has Toyota stopped selling the involved vehicles? When will those vehicles go on sale again?
The law requires that dealers stop delivering all new vehicles identified in our recall notice. As the dealer modifies vehicles, the dealers may sell and deliver the vehicles on a vehicle-by-vehicle basis. In other words, once a dealer modifies a vehicle, the dealer may sell and deliver it even though similar, unmodified vehicles at the dealership may not be delivered to customers.

However, Toyota's priority is providing the remedy to current vehicle owners first.

FLOOR MAT PEDAL ENTRAPMENT RECALL

Which models are involved in the floor mat pedal entrapment recall?
Toyota
2007 - 2010 Camry
2005 - 2010 Avalon
2004 - 2009 Prius
2005 - 2010 Tacoma
2007 - 2010 Tundra
2008 - 2010 Highlander
2009 - 2010 Corolla
2009 - 2010 Venza
2009 - 2010 Matrix

Lexus
2006 - 2010 IS 250
2006 - 2010 IS 350
2007 - 2010 ES 350

What is the condition that has prompted this floor mat pedal entrapment recall?
There is the potential for an unsecured or incompatible driver's floor mat to interfere with, or entrap, the accelerator pedal in the worst case, in the wide-open position. A vehicle with an entrapped accelerator pedal may be difficult to control and/or stop.

What are the specific measures of the vehicle-based remedy you are using to address the potential for floor mats to entrap the pedal?
The remedy is as follows:

1. The shape of the accelerator pedal will be reconfigured to address the risk of floor mat entrapment, even when an older-design all-weather floor mat or other inappropriate floor mat is improperly attached, or is placed on top of another floor mat. For the ES350, Camry, and Avalon models involved, the shape of the floor surface underneath will also be reconfigured to increase the space between the accelerator pedal and the floor.

2. Vehicles with any genuine Toyota or Lexus accessory all-weather floor mat will be provided with newly designed replacement driver- and front passenger-side all-weather floor mats.

In addition, as a separate measure independent of the vehicle-based remedy, Toyota will install a brake override system onto the involved Camry, Avalon, and Lexus ES 350, IS 350 and IS 250 models as an extra measure of confidence. This system cuts engine power in case of simultaneous application of both the accelerator and brake pedals.

The recall remedies for accelerator pedal entrapment for the Corolla, Matrix, Venza, Highlander, Tacoma, Tundra, and Prius will occur on a rolling schedule during 2010. No details have been provided to this point. Please note that the Prius, and all hybrids for that matter, already have a version of the override system. The override system will be standard by the end of 2010.

What is the function of "brake override system"?
When the vehicle is moving and both the gas and brake pedal are pushed at the same time, this software forces the vehicle to respond to the brake only. The brake takes precedence over the gas pedal.

Is Toyota implementing the brake override system because there is an electronic control unit (ECU) defect?
Toyota is confident that no defect exists in the ECU.

What vehicles has Toyota begun notification on for the floor mat recall?
Toyota has begun issuing notification for the Lexus division involved models -- ES350 and IS250 and IS350, and the Toyota Camry and Avalon. The recall remedies for other involved vehicles will be rolled out through 2010.

In the meantime, if you are an owner of a vehicle involved in this recall, as a precaution, to help reduce the risk of incorrect floor mat installation and/or application, Toyota requests that customers take out any removable driver's floor mat and NOT replace it with any other floor mat until the safety recall remedy has been completed on the vehicle. After the recall remedy has been completed, only floor mats designed specifically for the vehicle and which are properly secured should be installed on the driver's floor.

What is the likelihood that my vehicle will experience this condition?
Pedal entrapment can occur in vehicles in which the driver's side floor mat is not compatible with the vehicle and/or is not properly installed and secured. It can also occur when there is a loose item or debris on the driver's side floor.

As a precaution, to help reduce the risk of incorrect floor mat installation and/or application, Toyota requests that customers take out any removable driver's floor mat and NOT replace it with any other floor mat until the safety recall remedy has been completed on the vehicle. After the recall remedy has been completed, only floor mats designed specifically for the vehicle and which are properly secured should be installed on the driver's floor.

What should I do if I experience floor mat pedal entrapment while driving?
Should the vehicle continue to accelerate rapidly after releasing the accelerator pedal, this could be an indication of floor mat interference. If this occurs, Toyota recommends the driver take the following actions:
• First, if it is possible and safe to do so, pull back the floor mat and dislodge it from the accelerator pedal; then pull over and stop the vehicle.
• If the floor mat cannot be dislodged, then firmly and steadily step on the brake pedal with both feet. Do NOT pump the brake pedal repeatedly as this will increase the effort required to slow the vehicle.
• Shift the transmission gear selector to the Neutral (N) position and use the brakes to make a controlled stop at the side of the road and turn off the engine.
• If you are unable to put the vehicle in Neutral, turn the engine OFF, or to ACC. This will not cause loss of steering or braking control, but the power assist to these systems will be lost.
o If the vehicle is equipped with an Engine Start/Stop button, firmly and steadily push the button for at least three seconds to turn off the engine. Do NOT tap the Engine Start/Stop button.
o If the vehicle is equipped with a conventional key-ignition, turn the ignition key to the ACC position to turn off the engine. Do NOT remove the key from the ignition as this will lock the steering wheel.

What if I don't want to remove my floor mat?
Toyota strongly recommends that you remove the driver's side floor mat and that you not disregard this advice. If you choose to disregard our recommendation, please be sure that your vehicle has the correct floor mat and that it is properly installed and secured. Do not stack floor mats and do not turn them over. While there are instructions on www.toyota.com for proper floor mat installation in unaffected vehicles, again, Toyota strongly recommends that you remove the floor mat out of recalled vehicles.

Are the all-weather floor mats being replaced in involved vehicles?
Yes. Toyota will be replacing the front driver and passenger-side floor mats.

Is Toyota recalling the old style floor mats and what are you doing with them?
Yes, Toyota is recalling the old style floor mat as part of this recall to completely remove them from the market. At some point in time, in the future, these mats will be recycled into other products such as road surfaces. Toyota has not completed the details of the recycling actions.

GENERAL QUESTIONS ON BOTH RECALLS

What are the differences between the recalls?
There are two different recalls. Some vehicles are involved in both.

Sticking Pedal Accelerator Recall: In rare instances, over time, and under certain environmental conditions, there is a possibility that certain accelerator pedal mechanisms may mechanically stick in a partially depressed position or return slowly to idle position.

Potential Floor Mat Interference with Accelerator Pedal Recall: This condition is the potential for an unsecured or incompatible driver's floor mat to interfere with or entrap the accelerator pedal and cause it to get stuck in the wide open position. Toyota has determined that this condition can occur in vehicles in which the driver's side floor mat is not compatible with the vehicle and/or is not properly secured.

What models are involved in both the sticking pedal and floor mat entrapment recalls?
Certain 2007-2010 Camry*
Certain 2009-2010 Corolla*
2009-2010 Matrix
2005-2010 Avalon
Certain 2010 Highlander*
2007-2010 Tundra

* Sticking Accelerator Pedal Recall - Highlander hybrids and Camry hybrids are not involved in this action. Further, Camry, Corolla and Highlander vehicles with VINs that begin with "J" are not involved in this action.

What if my vehicle is involved in both recalls? Which will be addressed first?
Toyota is working to coordinate the pedal entrapment and the sticking pedal recalls to minimize the number of customers who will have to have two service visits.

Is there actually a problem with the vehicle's computer/Electronic Control Unit?
Toyota has never found an incident of unintended acceleration caused by the vehicle's computer/electronic control unit.

What should I do if I still have questions or concerns?
If you still have questions or concerns that have not been addressed here, please contact the Toyota Customer Experience Center at 1-800-331-4331.
The Toyota Customer Experience Center hours are:
Monday - Friday, 5:00 a.m. - 6:00 p.m. PST
Saturday, 7:00 a.m. - 4:00 p.m. PST

What to Expect in 2010 and Beyond

2009-12-31T19:20:29Z

AutoPacific's Ed Kim appeared on Fox Business News today to discuss what lies ahead in the near future for the auto industry. Yes, 2009 was a real bummer, so what can we expect in the years ahead?

See the interview after the jump.

]]>

First Drive: 2011 Toyota Sienna

2009-12-29T12:26:27Z

I recently had the opportunity to drive the all-new Toyota Sienna on public road here in Southern California, and in my mind the segment has a new product leader. As minivan sales have fallen from a peak of 1.3 million units in 2000 to about 460,000 in 2009, many players fell out. Today, the traditional minivans include Sienna, Honda Odyssey, and Chrysler Group's Dodge Grand Caravan and Chrysler Town & Country.

Toyota Sienna Limited

Designed in California, engineered in Michigan, and built in Indiana, Sienna is developed for U.S. buyers. The 2011 Sienna is about the same size and heft as the outgoing Sienna and looks generally similar. Though the new take carries more contemporary style when the 2010 and 2011 are seen together, the functional requirements of any minivan determine much of its presence, footprint, and shadow. Toyota describes the new look as "visually intriguing." They have hidden the sliding door tracks and used elements like sculpted rear corners to lessen a minivan's natural boxy look.

]]> Toyota Sienna Limited

The 3.5L V6 engine is carried over from the prior model, but in a nod to a more fuel-conscious America, a 2.7L I4 engine is added. Moving power to wheels is a new six-speed automatic transmission, which replaced the prior five-speed. While most production is front-wheel drive, Toyota continues to offer all-wheel drive with V6--the only minivan to do so since Chrysler dropped AWD from their stable. Overall, the powertrains don't raise the bar.

Four-cylinder-motivated minivans have a grim history, and Sienna has not before offered one. Here the 187HP 2.7L Sienna felt adequate around town and at sea level, but I'd pick the 266HP V6 for Colorado! Trailer-tow capacity is listed as 3,500 pounds (as much as any minivan might need) and is for the V6 models only. Toyota's estimated EPA fuel-economy numbers put the I4 at 19/26/22 and the V6 at 18/24/20 (city/highway/combined, FWD models). Opting for the I4 will not mean substantial savings at the pump, but there is comfort in knowing you're using less fuel.

Toyota Sienna SE

There are no less than five, count them, five models or series available, and I drove four of them. The model series stretches from the budget-oriented Sienna all the way to full-boat Limited, with a lowered and more aggressive-looking "sporty" SE thrown in the mix as well. And even the base Sienna takes cruise control, tri-zone air conditioning, power locks, remote keyless entry, power adjustable driver's seat, and power windows. The Limited brings smart key, independently operated sliding dual moonroofs, and power folding third row. As expected from Toyota, each looked appropriate inside and out. No buzzes, squeaks or rattles. Fit and finish was not perfect, but these were preproduction versions, and minor improvements were still being implemented.

Toyota Sienna XLE's dual moonroofs

Sienna's improved feature availability enhances comfort for all. The 2011MY, still offering seating for seven or eight, brings excellent long-slide middle-row seats and convenient-to-stow third-row seats. In the eight-passenger configuration, the middle second-row seat can also be removed and stored. The optional dual-view rear-seat entertainment system allows each child to have his own program--from the same screen! Who would have thought? This 16.4-inch widescreen can show a single program, easily viewable from both second and third rows, or the split screen mode optimized for the second-row. Second-row captains chairs on the Limited model both recline and have a Lounge Seating feature that gives passengers a footrest. Talk about comfort!

Toyota Sienna Limited--Second row in style

Toyota Sienna LE: On-board storage for second-row middle seat

Both a regular angle and wide-angle backup camera view is available -- a real boost for minivan drivers. Other options include dynamic radar cruise control and a pre-collision system that senses imminent collision and tightens the seat belts and takes other safety precautions.

Both appearance and safety are enhanced with halogen projector beam headlights. HID (High Intensity Discharge) headlights are available on selected models and provide brilliant illumination and a cool, contemporary exterior appearance. While cornering headlights are not available, the HID lights do have an auto high-beam feature.

The voice-activated touch-screen navigation system is easy to operate and useful in the congested driving conditions. The rain-sensing windshield wipers, on the other hand, my not get much use here in Southern California. In areas with more variable weather, they are likely to be highly appreciated.

Toyota Sienna Limited

Despite being a shadow of its former self, there is tough competition in the minivan market. In this environment, I think Toyota has provided a new King of the Hill. On sale in February 2010 (the I4-equipped Sienna arrives in April), customers will soon have the chance to vote with their wallets.

PickupTrucks.com and AutoPacific Announce the Most Significant Trucks of the Decade

2009-12-28T17:20:04Z

PickupTucks.com and AutoPacific have taken a look at all the new trucks sold in the past 10 years and made their picks for the most significant trucks of the decade. The trucks that made the list introduced cutting edge technologies and pushed the segment into new territory.

"Despite the economic challenges of the past two years, it's hard not to look back at the last ten years without calling it the decade of the pickup truck," said PickupTrucks.com editor Mike Levine. "Sales of full-size pickups hit 2.56 million units in 2004 and Ford's F-Series trucks remain the nation's best-selling vehicles, 33 years in a row."

Though there are many trucks that had a significant impact in the last decade, it's clear that the 2009 Ford F-150 earned the title of "Most Significant".

"On balance, we thought the 2009 Ford F-150 was the most significant pickup of the last decade," said Jim Hossack, vice president of consulting for AutoPacific. "It sells in high volume, owners like it and its body, chassis and powertrain are all first rate. Features abound, and there are more models, series and options than can be counted. It's a good looking truck and suitable for the widest possible range of tasks and uses."

After the jump are those trucks deemed most significant, in no particular order.

]]> 2000 Nissan Frontier Crew Cab
Why It's Significant: First pickup truck to offer four full-sized doors and a configuration that prioritized passenger space over cargo capacity.

Crew cab pickups were popular in overseas markets long before they finally arrived in the U.S. Nissan was the first to offer its buyers another choice beyond a regular or extended cab. Buyers loved the idea because entire families could now travel comfortably in pickup trucks on long trips or around town. The idea quickly gained traction with every manufacturer and soon crew cabs made up almost 50 percent of the mix of all trucks sold.

2001 Chevrolet Silverado / GMC Sierra Heavy Duty with 6.6-Liter Duramax Diesel
Why It's Significant: Made GM a serious player in heavy duty pickups and raised the bar for diesel engines.

In 2000, GM held less than 10 percent market share in the three-quarter-ton and one-ton truck segments. Its 6.2-liter and 6.5-liter diesel engines weren't competitive with the mills in Ford's and Dodge's trucks. But GM's joint venture engineering and manufacturing agreement with Isuzu Motors of Japan changed all of that. With Isuzu's help, the 2001 Chevrolet Silverado and GMC Sierra 2500 and 3500 pickup trucks debuted with the all-new 6.6-liter V-8 turbodiesel. It broke new ground in horsepower, torque and fuel economy and helped GM jump to more than 30 percent market share by 2002.

2002 Chevrolet Avalanche
Why It's Significant: Combined the best attributes of a full-size SUV and pickup truck in a single vehicle.

The wild looking Chevrolet Avalanche debuted as a lightly disguised concept at the 2000 NAIAS. GM intended to build it to fill the gap between the Suburban and Silverado full-size trucks. Its convert-a-cab system made it versatile for carrying passengers or cargo by offering pass-through access between the cabin and bed and a removable rear window. Unibody exterior styling was unique, as well as its use of a multi-link rear suspension and composite bed -- traits that would be reused later in the decade by the Honda Ridgeline.

2004 Nissan Titan
Why It's Significant: The first true full-size half-ton pickup truck from a Japanese automaker

Japanese car companies had successfully entered almost every segment of the U.S. car and truck markets except the unique domain of the North American full-size pickup truck when Nissan unveiled the 2004 Titan. Sure, Toyota marginally stuck its toes in the segment with its T100 pickup in 1993 but the T100 was too small and underpowered to ever be a serious contender.

The Titan met about 80 percent of half-ton buyers' needs with its 300-hp, 5.6-liter V-8, an advanced five-speed automatic transmission and a choice of extended cab or crew cab configurations. It quickly gained a loyal following, but later years' sales were hampered by reliability issues with early trucks.

2005 Toyota Tacoma:
Why It's Significant: The best-selling small truck in the U.S.

Small truck sales have dwindled throughout the decade but Toyota has managed to keep sales of the Tacoma relatively strong and take market share in this neglected segment. Just before the turn of the century, the Ford Ranger outsold Tacoma by more than 2-to-1, today it's the exact opposite. The Tacoma offers a broad lineup of cab, body, wheelbase and engine choices with strong capabilities and excellent performance and refinement. What more could a small truck buyer want if they're not going to buy a full-size pickup?

2006 Honda Ridgeline
Why It's Significant: Created a class of one with its unique unibody construction and a trunk in the bed.

Love it or hate it (there's no in-between), the Honda Ridgeline did what Japanese pickups have consistently done over the years: Break new ground in terms of form and functionality. The Ridgeline came to market in 2005 with controversial slab-sided lunar-lander looks and all-wheel drive. It did away with conventional leaf springs in favor of an independent rear suspension that gave it great ride comfort and enough room for an in-bed lockable trunk - the first in a pickup. The Ridgeline also featured a dual-action tailgate that folded down or off to the side, like a door, to allow unimpeded access to the cargo box.

2007 Toyota Tundra
Why It's Significant: Toyota's no-holds-barred attempt to gain ground in full-size trucks.

When the 2007 Toyota Tundra debuted it was notable for being two things: big and powerful. But just being big and powerful doesn't automatically sell trucks. Several mechanical issues that garnered high visibility online with truck buyers and a lack of a large loyal buyer base contributed to a huge falloff in Tundra sales after it almost met its first year sales goal of 200,000 units. Today, the Chevrolet Silverado, GMC Sierra and Ram 1500 all offer more powerful V-8 engines than the Tundra and Ford is about to join that group, pushing the Tundra to fourth place for bragging rights. Tundra sales have shrunk to well under 100,000 units per year. It's proof that the domestics still know how to build a superior vehicle.

2009 Dodge Ram 1500:
Why It's Significant: Ditched conventional leaf springs for a coil spring rear axle and added side saddle storage to the cargo box.

The 2009 Dodge Ram 1500 could have impressed many simply for its more powerful Hemi V-8, handsome exterior and totally revised interior but Chrysler carried its half-ton pickup much farther by featuring a coil spring rear axle -- resurrecting an idea that GM had tried from 1967 to 1972 in its C10 and C20 pickups -- that gave the Ram 1500 unparalleled ride comfort and quality for a half-ton pickup. Towing was limited to only 9,100 pounds but after a year of additional testing and real world results, Dodge re-rated the Ram 1500 to tow up to 10,450 pounds.

2009 Ford F-150: MOST SIGNIFICANT OF THE DECADE
Why It's Significant: Remains the gold standard against which other half-ton pickup trucks are compared.

Ford gave its F-150 half-ton pickup a major revision for 2009 and gave buyers an astonishing seven different models to choose from before they even considered engine choice or cab type. Two more models have been added for 2010! It's not the most powerful truck but the F-150 features an excellent six-speed transmission and innovative features like Ford Work Solutions that make doing jobs with a truck easier. From contractor to urban cowboy, Ford has an F-150 to meet almost anyone's needs.

2010 Ford F-150 SVT Raptor:
Why It's Significant: Ford had the guts to build a go-fast pre-runner-style factory pickup for under $40K

There's nothing else like the 2010 Ford F-150 SVT Raptor and there likely may never be. It features a unique Fox Racing long-travel suspension that has a full 11-inches of travel in the front dampers to absorb the impact from jumps - jumps! - made in the desert at speeds of up to 100 mph. It's six-speed transmission is specially tuned with an off-road mode and there's a rear locking differential that works in two-wheel or four-wheel drive at speeds up to 66 mph. When other truck manufacturers mumble to themselves about the truck they wish they had in their lineup, Raptor is usually the first word that falls from their lips.

About PickupTrucks.com
PickupTrucks.com is a website dedicated to the distinct needs of pickup truck buyers and owners.

In addition to thousands of new- and used-truck listings, PickupTrucks.com offers relevant information and powerful tools so that truck buyers can make the right decision on what to buy, where to buy, how much to pay and how to outfit their vehicles. The site features expert truck reviews, the latest truck news, a pickup truck configurator, pricing calculators, user generated ratings and more.

PickupTrucks.com is a member of the Cars.com(TM) family of sites. Other Cars.com properties include MotherProof.com(TM) and NewCars.com. Cars.com is a division of Classified Ventures, LLC(TM).

AutoPacific Sales Forecast: U.S. Light Vehicle Sales Set to Recover...Slowly

2009-12-21T17:12:22Z

Gradual Recovery Over the Next Five Years, But No Return to 17-Million Unit Years Anytime Soon

TUSTIN, Calif. (December 21, 2009) -- 2009 will be a memorable year for the automotive industry -- unfortunately for all the wrong reasons. The U.S. light vehicle market is expected to close out 2009 at a disastrous 10.3 million sales, down from 16.1 million sales just two years prior and the lowest industry volume since AutoPacific began forecasting automotive sales in 1988. Naturally, the national economic collapse had a profound impact on retail sales of light vehicles.

The industry can look forward to year-on-year recovery over AutoPacific's five-year forecast period, but at a relatively gradual pace. In the near term, AutoPacific forecasts industry volume of 11.4 million units in 2010 as the economy slowly heals but also as unemployment hampers faster industry sales recovery. 2015 will see industry sales of 15.4 million, a significant improvement from 2009 volumes but still a far cry from the near-17 million unit years seen through much of the past decade.

]]> "Even with the gradual recovery of the economy, many Americans will need to address serious near-term issues such as loss of personal savings and wealth as well as focusing resources on projects, such as home repairs, that had to be deferred due to the recession," said Ed Kim, Director of Industry Analysis at AutoPacific. "Because today's vehicles are more durable and long lasting than ever, consumers are able to put off new vehicle purchase for much longer than they have been able to in the past. This dynamic will hamper industry recovery in the near term."

This relatively slow recovery means big challenges for the automakers. Despite the loss of several brands over the past year, AutoPacific still expects nearly 300 individual vehicle nameplates in the marketplace in 2015. By comparison, there were only 198 nameplates in 1998, which was the last time industry volumes were at around 2015's expected level (15.4 million units). Thus, automakers will be fighting for a piece of a much smaller pie. Profitability at these lower volumes will represent a challenge, especially when the drive towards greater fuel efficiency will add significant cost to upcoming new vehicles.

AutoPacific 2010 Q1 Five-Year Sales Forecast (millions)
2010: 11.4
2011: 12.5
2012: 13.5
2013: 14.3
2014: 14.9
2015: 15.4

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://news.vehiclevoice.com.

Contacts:
Ed Kim, AutoPacific, (714) 838-4234, ed.kim@autopacific.com
George Peterson, AutoPacific, (714) 838-4234, george.peterson@autopacific.com

Consumer Brands -- Auto Brands -- How Do They Relate?

2009-12-14T16:48:52Z

Which Consumer Brands Resonate with Auto Brands and Vice Versa?

TUSTIN, Calif. (December 10, 2009) -- You won't likely find many Porsches parked in front of Walmart. Only one in 17 Walmart Shoppers will even consider a Porsche. On the other hand one in six REI shoppers will consider a Porsche. A Generation Y new vehicle buyer is much more likely to also purchase an Apple product -- computer, iPod, and iPhone than older new vehicle buyers. Shoppers at H&M -- a trendy "cheap-chic" clothier -- are much more into their vehicle's image than their vehicle's power and acceleration. Trader Joe's customers are more likely to drive an Audi, BMW or Volvo.

A just released study of consumer brands and automotive brands sold in the United States provides in-depth information on the relationships existing between new vehicle buyers and twenty-seven consumer brands. This information gives insight not only into who is buying the consumer brands, but what is important to them, what other brands are cross-shopped and how it all plays into their automotive brand preferences.

"Our research indicates that American car buyers have dramatically different buying profiles for consumer brands. Selection of a consumer brand and selection of a vehicle brand and type are heavily tied together. The parking lot at Whole Foods is a lot different from the one at Walmart," notes George Peterson, President of AutoPacific.

]]> AutoPacific's Consumer Brand Study is based on the results of AutoPacific's annual survey of over 32,000 new car and light truck buyers in the United States. The study closely looks at recent buyers of new cars and light trucks and how they relate to twenty-seven consumer brands from Walmart to Louis Vuitton.

"Target, Walmart, Home Depot and Lowe's are cornerstone American brands that most people visit at least occasionally. The buyer profiles for these brands parallel new vehicle buyers nationally. It's when you get to brands with more niche appeal like Apple, Starbucks, Whole Foods and Trader Joe's, not to mention REI and H&M, where things get really different. Each consumer brand has a very distinctive footprint in types of consumers, factors important to them, vehicles owned and the ones they'll consider next time."

Auto manufacturers and suppliers use the AutoPacific Consumer Brand Study to better understand the target audience for the buyers of their vehicles. Consumer brands use the study to identify target markets and the mindset of the buyers attracted to their brand. In addition to US Automotive brands, the following 27 brands are analyzed: Target, Coca Cola, Old Navy, Levi's, Walmart, Apple, Gap, Polo, Home Depot, HP (Hewlett-Packard), Louis Vuitton, IKEA, Lowe's, TJ Maxx, Hugo Boss, Method, Trader Joe's, Gucci, Costco, Axe, Whole Foods, Starbucks, LG (not cell phone), McDonalds, H&M, REI, and Sony.

Contacts:
Dan Hall, AutoPacific, (714) 838-4234, dan.hall@autopacific.com
Deborah Grieb, AutoPacific (734) 446-6940, deborah.grieb@autopacific.com

Selling Smaller Cars in the US Won't be Child's Play

2009-12-10T19:35:57Z

AutoPacific, Inc. and SIGMA GmbH use Model-Level Social Milieus to Help Manufacturers Determine How to Make Small Cars Sell to US Consumers

TUSTIN, Calif. USA and MANNHEIM, Germany (December 9, 2009) - Tightening CAFE standards may force smaller cars on US car buyers who are not inclined to downsize. "Our research shows that, despite what the U.S. Government is telling us, few Americans want to downsize to smaller cars," says George Peterson, President of AutoPacific, "Finding more buyers inclined to purchase smaller cars will not be easy."

For years, the US automobile industry has relied heavily on analyzing demographic factors in order to segment the marketplace, and sell consumers vehicles with different characteristics. Traditional socio-demographic targeting using variables such as sex, age, education or income, has been the norm. While many manufacturers have tried to create independent systems for segmenting the market, the results are often short-lived, and lack a global perspective in an industry that clearly must design and sell vehicles on a global level.

]]>
"As automotive researchers, we have often found that the segmentation tools being used by our clients often only last a few years, and are not portable to other markets," says George Peterson, President of AutoPacific, "This constant change, has made it difficult for global manufacturers to indentify the true motivators behind vehicle sales, and keep their focus necessary to sell vehicles successfully on global level."

"We have identified nine social Milieus - or consumer psychographic segments - that can help us understand which US car buyers will have an easier time embracing smaller vehicles as many buyers do in Europe," says Carsten Ascheberg, Managing Director at SIGMA, a global consulting firm based in Mannheim, Germany. "By combining AutoPacfiic's Research Suite(r) database of 32,000 new car Buyers, and SIGMA's Social Milieu(r) approach the resulting data and analysis offers model level insights into the true purchase motivators of US Car Buyers, and allows this understanding to have an impact on the global plans for our clients. The AutoPacific/SIGMA research shows that small car considerers are much more likely to be of the "Affluent Progressives" Milieu, than any of the other eight Milieus. Affluent Progressives are conscientious consumers who are upscale and well off and base much of their purchase decisions on the brand or product's role towards promoting the greater good...as well as catering to his or her own emotional needs. By targeting this group in product design and marketing, manufacturers will have a much better chance of moving Americans into smaller, more fuel efficient vehicles. Additionally, these Milieus can be used to help manufacturers more accurately target features for future vehicles by determining which Milieus will be most receptive to certain automotive features."

"Today, more than ever before, brand preferences and purchase decisions are influenced by each individual's personality, values and attitude towards life: You buy what you can identify with. Furthermore, these values and attitudes, do not change overnight.," says Ascheberg. In 2005, the Wall Street Journal covered how SIGMA used this approach to help BMW re-align its brand and launch the highly successful MINI brand worldwide. "We are seeing the seeds of a similar revolution possible in the US market."

The SIGMA Milieus(r) reflect the psychological predisposition of customers and link them to the acceptance or rejection of products and makes. Not only have the various Milieus remained stable over time, but also they have proven to be highly selective. The consumer cultures that are defined by the Milieus can be found the world over, giving this research global implications for automakers.

AutoPacific's Research Suite(r) database was developed in 1993 and is used by manufacturers and tier one suppliers to understand the US car buying population, and help predict the features and attributes the future vehicle buyers will demand. In conjunction with SIGMA's global Social Milieu approach, developed in 1980, the resulting understanding of target buyers and their future intentions with regards to brands, segments and features is powerful.

# # #

About SIGMA
"SIGMA" stands for an interdisciplinary team of experts from the areas of economics, as well as social sciences and humanities, which have set out to analyze consumers in a holistic and complete way, in order to explain their behavior on the market and to predict future demands and expectations these customers might have. SIGMA provides services for companies, which operate on a global scale, in highly segmented submarkets in need of intelligent target group systems. The model of the "Social Milieus" was developed in 1979/80. Jörg Ueltzhöffer, who was significantly involved in developing the model, along with Carsten Ascheberg founded the SIGMA institute. Together they operationalized their scientific findings in the SIGMA Milieus(r). Continuously revised and most importantly with an international focus from the beginning, the SIGMA Milieus(r) today segment societies and markets in Europe, Russia, Japan, South East Asia, Mainland China, Australia, South Africa and the USA. Under company law SIGMA is still considered independent and operates globally with a network of long standing partnerships and co-operations.

Contacts:
Dan Hall, AutoPacific, (714) 838-4234, dan.hall@autopacific.com
Deborah Grieb, AutoPacific, (734) 446-6940 deborah.grieb@autopacific.com
Carsten Ascheberg, SIGMA +49 (0) 621/12 92 2-0 carsten.ascheberg@sigma-online.com

Do Green Cars Really Add Up?

2009-12-03T16:36:34Z

Reconciling Consumer Expectations with Reality Won't be Easy

TUSTIN, Calif. (December 2, 2009) -- A study released today by automotive research firm AutoPacific shows that while consideration for alternative fueled vehicles is on the rise, it is often driven by economic forces, rather than consumer desire to help the planet. "We have witnessed that hybrid consideration increased with fuel price, until people became used to higher fuel prices," says Jim Hossack, Vice President of AutoPacific. "Fuel prices have settled down in 2009 and so has demand for hybrid vehicles"

Going green will not be a walk in the park. Hybrid considerers are 10 percentage points more likely than gasoline considerers to agree with the statement, "I am prepared to pay a higher price for an environmentally friendly vehicle." This is even truer for plug-in hybrid considerers (+17 percentage points) and pure electric considerers (+ 19 percentage points). However, they plan to pay between $2,000 and $5,000 less on their next vehicle than gasoline considerers. "Clearly, there is a disconnect here. While green car considerers indicate that are willing to pay more, they are actually budgeting less for their next car. This needs to be reconciled, or alternative fueled vehicles may stall in the marketplace," said Hossack.

]]> The just released study, Green Cars and Consumers, Planning for a Changing Market is the result of surveys of more than 32,000 consumers and covers both owners and considerers of gas, hybrid, plug-in hybrid, pure electric and clean diesel light vehicles. Consumers are examined based on many attributes including demographics, psychographics, regular activities, consumer brands purchased, next vehicle segment intention, future brand consideration, next vehicle feature demand, and shopping influencers.

Finding buyers for these vehicles will not be like the early run we saw for the Toyota Prius. Marketers will need to know where their best prospects are. For instance, pure electric considerers are much more likely to be in administrative/clerical work (+13 percentage points) and much more likely to shop at IKEA (+11percentage points) than gasoline considerers. Also, they are much more likely (+13 percentage points) to choose a trip around the world over a new luxury vehicle. "Knowing where to find buyers will be important," says Hossack. "Otherwise the research and development costs associated with these new technologies could go to waste."

About AutoPacific
AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://news.vehiclevoice.com.

###
Contacts:
Dan Hall, AutoPacific, (714) 838-4234, dan.hall@autopacific.com
Deborah Grieb, AutoPacific, (734) 446-6940, deborah.grieb@autopacific.com
Jim Hossack, AutoPacific, (714) 838-4234, jim.hossack@autopacific.com

2011 Audi A8 Premium Luxury Reveal

2009-12-02T18:23:28Z

On Monday November 30, Audi AG revealed the all new Audi A8 flagship sedan to the world media in Miami, Florida. There were 850 journalists in attendance from the USA, Europe, South America, China, Japan, Russia... anywhere you can name.

Capping Audi's Centennial Anniversary, the launch of the A8 is very significant to the company. The A8 is being introduced in Europe and China earlier in 2010 with the USA getting A8 in Winter 2010 or Spring 2010.

Study Team Visits USA and China The A8 has a special place in AutoPacific's heart. In early 2006, AutoPacific hosted an Audi study team working on finalizing the concept of the A8. The team was in the USA for about three weeks. After visiting the USA, they spent a month in China where Audi outsells BMW and Mercedes-Benz by two-to-one. This group of engineers, planners, designers, financial experts and production managers were extremely enthusiastic, very knowledgeable and anxious to do what was right for the car and for Audi.

The results of their work is the all new 2011 Audi A8. Wow, what a car!

]]> A8 Styling Re-sets the Bar in Premium Luxury Car Class The all new A8 is a much more distinctive car than the product it replaces. You can argue that it is much more distinctive than any other premium luxury entry in the USA today - more distinctive than the S-Class, the 7-Series and the Lexus LS. Maybe the new Jaguar XJ could give it a run for its money but clearly the A8 is the new styling leader of the class.

Perhaps the most distinctive exterior features of the A8 are its headlamps and taillamps. The headlamps are particularly eye catching unlike anything yet seen in the auto world today.

Audi A8 Interior Superb - Sets New Interior Standards While the Audi A8 exterior is head turning, the luxury experience is capped by its outstanding interior. Audi is known for great interiors and great interior materials. Not only is the A8 no exception, it sets new standards. The front seat area is very luxurious and takes Audi's instrument panel themes with its MMI (Multi-Media Interface) improved further.

One of the controversial decisions Audi made with the A8 contrary to consumer demand and the executions its companion brands - Volkswagen and Porsche - concerns the A8's navigation screen. Where consumers prefer and most manufacturers have gone that way is to use a touch-screen navigation screen. Audi, cringing at fingerprints on the nav screen, and believing its MMI is so good and easy to use have opted not to use a touch screen.

Audi also uses aluminum around the vehicle - aluminum scuff plates, aluminum trunk sill and even aluminum speaker grilles on the door trim panels and on the side of the console. It comes across as finesse, finesse, finesse.

So, OK, the car looks great. It has a distinctive design and outstanding interior. Finesse is present at every turn. What we won't do in this piece is pay a lot of attention to the powertrains or engineering detail of the car. Suffice it to say, the platform is totally Audi with Quattro all wheel drive standard. There are four engines. And at the North American Auto Show in Detroit in January, Audi will show a long wheelbase version and a hybrid version.

Audi has blown its German competition into the weeds with the A8. How will BMW and Mercedes respond?

Audi A8 Premiere - Launch Gala the Old Way

2009-12-01T15:19:00Z

Old Time Extravaganza Let's call it a shindig. A Hollywood premiere. Audi celebrated its 100th Anniversary and introduced its all new A8 premium luxury sedan to the world on Monday night in Miami Beach at the renowned Founainbleau Hotel.

Audi's Miami Beach Pavilion Hidden by Palm Trees

Audi constucted a monolithic hurricane-capable structure about a quarter mile up Miami Beach in which to hold the affair. The building will be used for about a week with Audi-related events. Media and glitterati on Monday night, dealers, community VIPs, consumers will all get a chance to see the new A8 during the week of November 30.

The total cost for the program is said to be $9.5 - $10million. This is a very significant sum today and goes back to the way automakers used to launch their cars - before today's huge buget cuts.

Miami Design Week As a sponsor of Art Basel Miami Beach, Audi has provided transportation to various venues and display space for contemporary art.

]]> For the media preview, Audi brought in 850 journalists from around the world. There was more Russian and other Slavic tongues being spoken than I could imagine. It wasn't until the American contingent began arriving on the second day that I recognized anyone.

Audi Pavilion and Lucy LiuThe Audi preview building is very large. Like a sound stage with high ceilings and dramatic lighting, one half was set up like an auditorium for the initial display of the cars. Lucy Liu of Ally McBeal and Charlie's Angels fame was the emcee and did a workmanlike job of it unlike previous cinema stars who have botched up their gigs royallly (remember Kate Capshaw and Dieter?). Her (estimated) 6-inch high dominatrix heels and slinky black dress set off the stage.

Worth of Wagner Following the very Germanic presentation concluding with a Wagnerian crescendo leading to the reveal of the cars, all 850 guests were invited to preview four A8s displayed among modern sculpture owned by the Rubell Familiy Art Collection of Miami and major sponsors of the Art Basel Miami Beach Scene.

Ford's EcoBoost Establishes a Beachhead

2009-11-20T20:30:14Z

Ford Motor Company launched a new powertrain technology called EcoBoost earlier in 2010. EcoBoost will eventually be available on 90% of Ford's lineup in the USA. The first EcoBoost installations are in Ford's new D3 Platform vehicles - Ford Taurus SHO, Lincoln MKS, Lincoln MKT, and Ford Flex. EcoBoost's first installation is a 3.5L V6 with gasoline direct injection and twin turbochargers. Power output on the Taurus SHO is 365HP while on the MKS, MKT and Flex is 355. The EcoBoost 3.5L has 350lb-ft of torque. These technology advancements yield substantially better performance while achieving equivalent fuel economy as a vehicle equipped with a non-EcoBoost 3.5L (of course this is only on paper. EcoBoost is so fun to drive you'll be in it all the time - achieving equal fuel economy is just a dream).

EcoBoost a $5,000 Proposition Anyway, EcoBoost is not free. A Taurus SHO is almost $40,000 and the price increase for EcoBoost on the MKT, MKS and Flex comes out to about $5,000. That price includes all wheel drive which EcoBoost requires to handle the power and torque on the front wheel drive platform. So, with the power and price increase, how many is Ford selling?

EcoBoost Installations Running Ahead of Forecast According to George Pipas, Ford's spokesman for sales reporting and arcane numbers, the Taurus SHO now represents about 15% of the Taurus lineup. This is 5%-pts higher than Ford had estimated. Each Taurus SHO generates $10,000 more economic profit than an average Taurus. Installation rate on the Lincoln MKT is 47%. About 30% of Lincoln MKS gets EcoBoost (and 37% gets AWD). The Flex has about an 11% rate lowest of the four.

So, it appears that EcoBoost is well on its way to being a success even in these tough economic times. In each vehicle line, with the possible exception of Flex, the installation rate is healthy for a performance option. It will be interesting to see what the mix is of EcoBoost engines as Ford continues to roll the technology across its vehicle lines.