Consumer Car Choices Counter to What Government Mandates
Interest in Small Cars, Hybrids
Declines Despite Fuel Price Increase
TUSTIN, Calif. (February 11, 2010) - AutoPacific regularly tracks the impact of fuel prices on the type of vehicles Americans will consider buying. The results for the just-completed Fuel Price Impact Survey show very surprising results.
Governmental mandates and consumer desires appear to be moving at cross-purposes. At a time when Congress and the Obama Administration are mandating more fuel efficiency, fuel price increases have moderated. Consumer preferences are swinging in the direction opposite what the government desires. Consideration for small cars and hybrids, the most fuel efficient vehicles, is down dramatically, while consideration for pickups and SUVs is up dramatically. Over 1,000 respondents completed AutoPacific's January 2010 wave of its Fuel Price Impact Study.
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