U.S. Auto Makers Score Most Wins In Meeting Consumer Expectations According To Autopacific's 2009 Ideal Vehicle Awards
Survey of 32,000 Consumers Reveals Vehicles that Meet or Exceed Expectations
TUSTIN, Calif. (June 29, 2009) -- Porsche and Ford Motor Company earned top honors in the 2009 Ideal Vehicle Awards (IVA), announced today by automotive research firm AutoPacific. The IVAs are based on owners' ratings of their new 2009 model year cars and trucks across 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.
"In today's economy, car buyers take many factors into consideration -- styling, safety features, fuel economy and more," says George Peterson, president of AutoPacific. "IVA winners deliver the most of what consumers are really looking for in their vehicles."
"While some measurements barely differentiate between the highest and lowest-ranked vehicles, the Ideal Vehicle Awards clearly show which carmakers are providing the attributes car buyers want," says Peterson. "Looking at segment wins and top overall honors, shoppers can use the IVAs as a benchmark for vehicles that are designed and built with customers just like them in mind. In fact, AutoPacific owner research also shows that IVA-winning vehicles achieve higher overall satisfaction from their owners."
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